Lyle Stevens (@thelylestevens) header
Lyle Stevens (@thelylestevens) profile picture

Lyle Stevens

@thelylestevens

co-founder & cso @latermedia, helping brands rise above the noise on social via their existing customers with influence. aspiring photographer. audiophile.

 Boston, MA
linkedin.com/in/lylestevens
Joined May 2009
  • Tweets1.5K
  • Following537
  • Followers853
181Media
Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)Photo by Lyle Stevens (@thelylestevens)
Image from Lyle Stevens (@thelylestevens)
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Lyle Stevens retweeted
Boston Celtics (@celtics) profile picture
Boston Celtics
@celtics28 May 2023
simply incredible
Image from Boston Celtics (@celtics)
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Lyle Stevens retweeted
NBA (@NBA) profile picture
NBA
@NBA28 May 2023
DERRICK WHITE SENDS THE EAST FINALS BACK TO BOSTON FOR GAME 7! HE WINS IT FOR THE CELTICS AT THE BUZZER 🚨 #TissotBuzzerBeater | #TimingEmotions
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Lyle Stevens retweeted
Mavrck (@MavrckCo) profile picture
Mavrck@MavrckCo11 Jan 2022
We are so proud of all that we have accomplished in 2021! All of these milestones are just the beginning and we can’t wait for what 2022 has in store. Did we mention we’re hiring? Check out open positions here: bit.ly/33nSw48 #hiring #influencermarketing #curioushustlers
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Lyle Stevens retweeted
Mavrck (@MavrckCo) profile picture
Mavrck@MavrckCo2 Mar 2021
Mavrck has launched Influence University, a free influencer marketing curriculum and certification program for aspiring influencer marketing experts. Sign up here: mavrck.co/influencer-marketi…
Image from Mavrck (@MavrckCo)
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Congratulations to the greatest of all time.
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Lyle Stevens retweeted
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Gavin Baker
@GavinSBaker17 Jan 2021
Good post on influencer marketing from @dhruvpatel936 who previously worked at Procter & Gamble. Influencer marketing spend has been growing at 50% over the last 5 years vs. 5% growth in overall ad spending and he expects it to 20-30x by 2030. dhruvp3367.medium.com/why-in…
Why influencers will become the largest distribution networks this decade

Why influencers will become the largest distribution networks this decade

Working for a large CPG manufacturer has led me to spend a lot of time thinking about where the space will see further disruption.

dhruvp3367.medium.com
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The modern creator isn’t just one thing — They are... • YouTubers • Podcasters • Entrepreneurs • Musicians • Directors • Models • Designers • Producers • Creatives • Actors • Editors • Reviewers • Hosts • Instructors ...that’s pretty cool.
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1️⃣1️⃣ Let’s go IG live 1️⃣2️⃣ Send another email 1️⃣3️⃣ Let’s see what the lawyers think 1️⃣4️⃣ Influencers will do it for free 1️⃣5️⃣ PR should be easy for this
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Lyle Stevens retweeted
Dan Whateley (@dwhate) profile picture
Dan Whateley@dwhate29 May 2020
A new nonprofit, CancelCovid, is enlisting TikTok influencers for a #cancelcovidsmellchallenge to spread awareness about loss of sense of smell (anosmia) as a possible COVID-19 symptom. businessinsider.com/mit-econ…
Why an MIT economist is teaming up with TikTok influencers to gather data on a potential COVID-19...

Why an MIT economist is teaming up with TikTok influencers to gather data on a potential COVID-19...

CancelCovid, an initiative led by an MIT economist, doctors, and marketers, is tapping influencers to raise awareness on a potential COVID-19 symptom

businessinsider.com
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Storm’s a brewin’ in #Boston @ South End, Boston instagram.com/p/CAOt4kKF2G5/… – at Boston, MA
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Lyle Stevens retweeted
Mavrck (@MavrckCo) profile picture
Mavrck@MavrckCo20 Aug 2019
Welcome @grouphigh to the Squad! We are excited to unite GroupHigh’s industry-leading blogger search capabilities with Mavrck’s award-winning platform. Fueled by our shared vision and culture, we anticipate accelerating to new frontiers together: bit.ly/2Z66nt2
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6 Ways to Measure Influencer Marketing ROI and Business Value linkedin.com/pulse/6-ways-me… #influencermarketing
6 Ways to Measure Influencer Marketing ROI and Business Value

6 Ways to Measure Influencer Marketing ROI and Business Value

Today’s empowered customer already understands and has access to the content they need to assess the value of a purchase decision. And increasingly, the content that consumers trust today is content...

linkedin.com
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NFL Network reported earlier today that Brady walked into the team facility last week and said, "I'm the baddest mother (you know what) on the planet." He just proved that again.
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Thanks @MediaPost for having me and the @MavrckCo team at today's CPG Summit to talk about How to Scale #InfluencerMarketing
Image from Lyle Stevens (@thelylestevens)
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Lyle Stevens retweeted
MediaPost (@MediaPost) profile picture
MediaPost@MediaPost26 Sep 2018
Lyle Stevens, Co-Founder and CEO of Mavrck gives a presentation on How To Scale Your Influencer Marketing at Marketing:CPG – at Manhattan, NY
Image from MediaPost (@MediaPost)
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Lyle Stevens retweeted
Digiday (@Digiday) profile picture
Digiday
@Digiday18 Sep 2018
Today, Pinterest expanded its content marketing API to third-party influencer marketing platforms for the first time. trib.al/tqUO32G
Pinterest eyes influencer marketing budgets with new API

Pinterest eyes influencer marketing budgets with new API

Pinterest is helping brands work better with influencers on the platform by providing more resources for campaign measurement.

digiday.com
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Lyle Stevens retweeted
Mavrck (@MavrckCo) profile picture
Mavrck@MavrckCo18 Sep 2018
The #MavrckBrandSummit is officially underway! First speaker is our very own @thelylestevens ✔️
Image from Mavrck (@MavrckCo)
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Congratulations to @MavrckCo for winning Best Influencer Marketing Platform! #DigidayAwards
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