~14 hours ago, 𝕏 updated the algorithm (again). There are a few new things worth noting: • New "user debias" model: adjusts engagement based on how "generous" each viewer is • Likes from people who like everything will start counting less • Engagement from "picky" users who rarely interact will count more • Engagement pods and "like for like" groups got weaker • Some general search improvements • Media (video and image) are now tracked as their own signals What still matters most: • Posting high-quality, original content • Replies (5x) and quotes (5x) are weighted far above likes (0.5x) • Shares via DM (5x) and copy link (20x) are the strongest positive signals • A predicted follow is worth 4x • Reports, mutes, blocks, and "not interested" are heavily negative • Posts older than 48 hours drop out of For You • Posting too much in a row decays your reach TL;DR: regardless of algo changes, just focus on producing content that is unique to you.