Talent, tools and tactics to execute great advertising. Partner to top agencies & brands. Enemy of mediocrity. Digital doers. On fuego. Typed by James @Sherrett

Vancouver, BC
Joined July 2008
AdHack.com retweeted
Then there comes an ad making me question whether I can even be called a copywriter in comparison. Nice work, Peter: youtube.com/watch?v=YRB0i9-A…
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bit.ly/MhXg89 The mess of human minds: why I think marketing/comms folks should read Daniel Kahneman's "Thinking, Fast and Slow'"
Replying to @edenspiekermann
The client’s idea (red) and the real project’s process: @edenspiekermann
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One sure bet about the future of advertising is that it will still include lots of discussion about the future of advertising. #induction
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This is a phenomenally good piece in The Smithsonian by James Gleick: 'What Defines A Meme?" goo.gl/LJgfU
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AdHack.com retweeted
Love these fan made Dark Knight posters ow.ly/bjFuZ #darkknight
Best. #adhack. Ever. Excellent advertising protest art targets H&M posters osocio.org/message/excellent…
AdHack.com retweeted
Well this is interesting: Digiday Launches Content Marketing Unit | Digiday digiday.com/brands/digiday-l… via @digiday
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Congrats to @jtwinsor @claudiabatten @evanfry: 'Havas acquires majority stake in Victors & Spoils' goo.gl/Dm3Ln
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AdHack.com retweeted
Agency folks, you should read this -- >Confessions of an Agency Tech Vendor | Digiday ow.ly/9LBnw
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AdHack.com retweeted
i blogged: What Is Strategy? (infographics included) bit.ly/xIBPRj (if you like, please to RT :-)
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When you don’t create things, you become defined by your tastes rather than ability. – @_why
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This sentence has five words. Here are five more words... twitpic.com/8mdocm
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I uploaded a @YouTube video youtu.be/K0k0F_WGfwo?a Copywriting with a Bang: 1 Minute Marketing with Monique @Bo
AdHack.com retweeted
Horribly frustrating to have a good idea for a brand u don't work on. I wish I could just sell it to them for $50 rather than sit on it.
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Analysis by Kevin Kelly: to what extent are social media #s inflated by empty, fake, or spam accounts? zd.net/yKQCe5 (via ZDNet)
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AdHack.com retweeted
Super Bowl 1973. "Noxema" (Namath + Farrah Fawcett + sexual INNUENDO). youtu.be/OM59nSkjEWU
AdHack.com retweeted
Loving the British Heart Foundation's ad featuring Vinnie Jones. youtube.com/watch?v=ILxjxfB4… I call that branded utility BTW. (via @dominicweiss)
News: The Age of Persuasion ends, Under The Influence begins - new radio show debuts on Sat. Jan. 7 - on.fb.me/sz4ExL
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