Talent, tools and tactics to execute great advertising. Partner to top agencies & brands. Enemy of mediocrity. Digital doers. On fuego. Typed by James @Sherrett

Vancouver, BC
Joined July 2008
A candid proposal from an advertising firm's creative director - bit.ly/OkVCDr Cuts too close to the truth.
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AdHack.com retweeted
Then there comes an ad making me question whether I can even be called a copywriter in comparison. Nice work, Peter: youtube.com/watch?v=YRB0i9-A…
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bit.ly/MhXg89 The mess of human minds: why I think marketing/comms folks should read Daniel Kahneman's "Thinking, Fast and Slow'"
Karl Marx on a Mastercard from German bank Sparkasse Chemnitz - bit.ly/MLtPzt
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Replying to @edenspiekermann
The client’s idea (red) and the real project’s process: @edenspiekermann
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One sure bet about the future of advertising is that it will still include lots of discussion about the future of advertising. #induction
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Fashion, rhetoric and ass-backwards strategy is essential reading from @mweigel - bit.ly/L5w5jP
This is a phenomenally good piece in The Smithsonian by James Gleick: 'What Defines A Meme?" goo.gl/LJgfU
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AdHack.com retweeted
Love these fan made Dark Knight posters ow.ly/bjFuZ #darkknight
Best. #adhack. Ever. Excellent advertising protest art targets H&M posters osocio.org/message/excellent…
Reviewing the 90-9-1 Rule of online participation with new data from BBC - bit.ly/JlMU7f by @neilperkin
AdHack.com retweeted
Well this is interesting: Digiday Launches Content Marketing Unit | Digiday digiday.com/brands/digiday-l… via @digiday
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Visualize a Brand tool from Google - bit.ly/IRf2iT Handy for building high-level view of a brand with fancy graphics.
Be pleasant, don't be nice - bit.ly/HrYR9R How to get clients through referrals by @Mike_FTW
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Google Creative Lab seeking new 'fivers' - bit.ly/HobiBy Huge range of opportunities for leading creative folks.
Congrats to @jtwinsor @claudiabatten @evanfry: 'Havas acquires majority stake in Victors & Spoils' goo.gl/Dm3Ln
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