100K+ Shopify orders. $25M+ in apparel sales. Running two full sales books across two companies and industries. Exploring AI and business growth.
Joined November 2022
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Matt Albrizio retweeted
Grok Bot can burn through a week's usage in a single day. Here's how to stop it.
I've been digging into the official Grok Bot documentation to understand what actually consumes usage and how to make my Bot team more efficient.
One finding stood out: routines.
An hourly schedule or a trigger watching a busy Slack channel can consume a week's usage in a day.
And it's not simply how many messages you send. It's how much work your Bots perform.
Here's the 7-point usage audit I'd recommend running across your Grok Bot team.
Paste this into your Chief of Staff:
"Run a read-only USAGE EFFICIENCY AUDIT across my entire Grok Bot team.
1: ROUTINE INVENTORY - Ask every Bot, including hidden Bots, to report its active routines, schedules, triggers, purpose and recent runs. Identify anything you cannot inspect.
2: FREQUENCY AUDIT - Flag hourly routines, short intervals and jobs that run more often than their results are actually needed. Recommend longer intervals or on-demand execution.
3: TRIGGER AUDIT - Find routines watching broad events, such as every Slack message or incoming email. Recommend specific channels, keywords or conditions so irrelevant activity doesn't start unnecessary work.
4: DUPLICATE WORK - Compare routines across Bots. Identify jobs checking the same sources or producing overlapping reports. Recommend one clear owner where appropriate.
5: TASK SCOPE - Find recurring jobs with vague or unnecessarily broad instructions. Recommend tighter inputs, clear completion conditions and shorter outputs without sacrificing accuracy.
6: WORKFLOW EFFICIENCY - Identify repeatable tasks that could use an existing skill or connected app instead of repeatedly navigating websites. Explain the reliability benefit, but don't claim token savings without measurements.
7: USAGE REVIEW - Check available usage information and recent routine activity. Identify likely sources of unnecessary work, distinguish estimates from measured usage, and rank changes by expected impact.
Give me one report showing:
• Routines worth pausing
• Schedules worth reducing
• Triggers worth narrowing
• Duplicate work worth combining
• Workflows worth simplifying
• Your top five recommended changes
Show the evidence and trade-offs for each recommendation.
Do not pause, delete, edit or create any routines, Bots, skills or connections without my approval.
Wait for my approval before implementing anything."
My recommendation? Start with the routines that run most frequently.
You don't necessarily need fewer Bots.
You need to make sure they're only doing work that's actually necessary.
Discount season is in full swing.
I run one business that does zero discounts (aside from a couple of specific partnership benefits with Two Brain and Wodify).
I’m also currently working at a company that runs plenty of them.
After years of watching this play out, my position is simple: do not introduce discounts. Ever.
1. Customers treat a discount as a permanent rate lock.
You know a discount and a rate lock are different. They don’t. The moment you try to remove or change it, the friction is ugly.
2. It erodes trust with your existing customers.
High-paying members notice when new people get deals. At first it’s a small simmer. Then the discounts get bigger and louder, and that simmer turns into a full kettle of insulted customers who will look for any reason to leave.
3. Some models depend on people not actually using the service.
In health and wellness this is a real (and common) business model: take the money and hope they don’t show up. That’s a choice. I’d rather watch someone open a box of merch we made for them and see the reaction. That’s still the best part of running Forever Fierce.
4. You train people to wait.
Once customers know you discount, they stop paying full price. They wait for the end of the quarter, the slow month, or whatever pattern they’ve learned. Their AI is studying your behavior. At that point you can’t sell anything unless it’s discounted. The “just mark it up and discount off the higher number” move only works for so long. People know the reasonable price range.
That’s my experience and opinion.
Do with it what you want this holiday season.
On the “what should I do instead?” question: that conversation should have happened six months ago.
When the Hyrox wave showed up, the move was to start figuring out what’s next for those people.
So far I haven’t seen many gyms articulate a clear “what’s next” for these members.
If you’ve actually figured that out (or even have a real hypothesis), say so.
A lot of gyms need it.
Matt Albrizio retweeted
I don't talk about the brand very much because I like to treat this account as a safe space to talk about oral health...
BUT, I have been working on a new product for the last year and a half... and it's ready.
We have a few tucked away to give away for our top creators but I begged @CalvinandNOBS to let me give some away to the X family.
What is it?
It's a microbiome balancer disguised as a breath mint. It looks and tastes like a breath mint but it's much more.
Why did I make it?
There is so much time for things to go wrong during the day between your morning and evening routine, and I found a cool way to make it an opportunity for things to go right.
Ok so what does it actually do though?
We call the formula FloraShift, and the name is very intentional.
So many of us are walking around with an imbalance. The same type that can make you have IBS, acid reflux, a yeast infection can also happen in the mouth. This presents as bad breath, gum disease, cavities. We're even finding oral bacteria implicated in cancer, dementia and heart attacks. Oral dysbiosis causes a LOT of problems.
Now, a mint won't solve that by itself but it *can* help nudge you in the right direction.
FloraShift a symphony of ingredients chosen with the goal of restoring balance... encouraging the commensal and symbiotic bacteria, while curbing harmful bacteria.
Not just thinking about what we can get rid of (like most products that just sterilize).
Thinking about what we actually want to thrive:
Xylitol: Starves cavity causing bacteria, stimulates saliva
Beta-cyclodextrin: Plant-starch that will trap odor but more importantly impacts bacterial communication (quorum-quenching activity), interfering with bacterial chemical signaling. That communication can coordinate behaviors like biofilm formation. Basically a signal jammer for the bad bacteria.
Magnesium citrate: Competition within the biofilm. Helping the bacteria we want hold their ground, and makes it harder for the pathogenic bacteria to hold on.
L-arginine: Put useful bacteria to work. Certain mouth bacteria use it to produce acid-neutralizing compounds. Research also shows effects on biofilm structure and competition between health-associated and cavity-associated bacteria.
Potassium bicarbonate: Buffer acid directly. A separate approach to acidity that doesn't depend on bacteria processing an ingredient first. It complements the bacterial route behind arginine.
Potassium nitrate: The oral/systemic connection. Provides nitrate that certain mouth bacteria convert into nitrite, part of a pathway your body uses to make nitric oxide. Nitrate is also being studied for its effects on oral microbial communities.
Zinc acetate: Odor chemistry and biofilm activity. Binds sulfur compounds involved in bad breath rather than just covering them up. Zinc also has laboratory evidence for antimicrobial and anti-biofilm activity.
Peppermint + spearmint oils: More than the mint taste. They bring the flavor and aroma, but also have laboratory research behind their antimicrobial and anti-biofilm effects.
So when I say FloraShift, I'm talking about the whole approach...What bacteria eat. How they communicate. How they compete. The biofilms they live in. The compounds they produce.
That's what we @nobsroutines wanted to account for when making this. Not just some generic probiotic and calling it a day.
Anyway, I have 20ish (maybe more) to give away. All I ask is that you comment with something that has helped your oral health, or even a problem you're currently struggling with. A share would be cool but not a requirement.
Still the best and most practical pre and intra nutrition advice I’ve ever come across
instagram.com/reel/De2B1fKJD…
Thank you to @kristaletz . My company greenlit my grok bot pilot and it has been a game changer in just over two weeks. I followed and adapted her model to what I’m doing.
If you are interested, reach out so I can share some stats with you
Not sure what kind of enterprise scale you work with but this may be a lead situation for you too ☺️
Imagine grinding for a decade+ at JP Morgan and you’re fighting for a job paying 185k a year.
I’m sure there is other compensation tied to this but mannnnnnn corporate America is a dead end for wealth creation.
@BowTiedBull has been saying this…
One phase of my life I want to work for an absolute lions den and shark tank sales organization.
High pressure, highly competitive, extremely high pay off.
Matt Albrizio retweeted
The whole “personal software” discussion on X right now is coming from people who spend their entire lives online and on their laptops.
The average person (forklift driver, cashier, office clerk, receptionist, cook) doesn’t even use a computer outside of work. They’re on their phones. What they use them for: TikTok, Instagram, Facebook, music, taking photos.
They’re not going to suddenly think “hmm, I need to edit this photo. Better not download Snapseed, I’ll ask Claude Code to build me a custom iPhone app so I can remove my ex.” or "I'm tired of paying $12 for Spotify, I'll vibe code my own Spotify clone!". Not very realistic.
And if their work laptop isn’t locked down with 53 types of corporate bloatware, they might open ChatGPT and ask it to make a presentation or dashboard for a meeting. They’re not asking it to build PowerPoint from scratch.
We need to be realistic. I work in tech and spend most of my time in front of a computer too, but outside a few personal projects I’ve never felt the need to create personalized software. I don’t know a single person I work with who uses AI even for personal dashboards or whatever either.
Um. I think I’m done doing sales and intro calls. This voice model is absurd. Zero latency. Talk over it. Interrupt it. Change topics quick. Handled as good as a human.
Matt Albrizio retweeted
Who wants a @SpaceXSI Super plan?
I got 50 Super subs to gift out to builders. First month free ($100 value), $5k total.
Reply below and share what you'd do with the full portfolio: Grok Bot, Grok, X, Cursor, and the API.
The 50 most creative answers will be chosen by Friday. Valid for net-new paid users only.
Please do not listen to Chatgpt about what it recommends for your Fall/Winter drop unless you do this...
The concern I have is this: The model is completely overselling options/variety and left the gym owners with giant minimums and holding the bag on unpopular options.
I've said this before and it is worth repeating again: AI is amazing for knowledge/task work.
It CAN be amazing for strategic work but it needs a massive amount of context and many people skip this step.
In my experience, you need to SPEAK not type. SPEAK to an LLM for dozens of hours to give it proper and complete context. Who you are, what you do, who you serve, how the people act, the industry, current observations on the ground, hard data, current trends, your current plans, etc...
So when you say "design my winter apparel drop". It is going to give you a something meant for a mid-large size business with absolutely no idea who you are and what you do. You need to fine tune it tremendously to have it provide the right advice based on your context.
At an absolute minimum if you are asking chatgpt or claude for advice on what to do for apparel, you need to give it this context and even this is a small fraction: small business, 150 customers 20-40% of which who are likely buyers, minimum order of 24 pieces, etc...
When you provide the additional context, it will provide the right advice.
Until then, you will get left holding the bag on a plan that seemed awesome in theory but was just way too big for your current needs.
My grok @bot just called me and the look on my wife’s face 😂.
For context, she does not own a computer, does not work, and has used ChatGPT twice in her life.
We are living in the craziest times.
Matt Albrizio retweeted
If you're vibe coding with Opus 5.5, GPT-6 Astra, or Grok Build, steal this prompt.
Paste it after planning, before your agents start writing new lines of code:
"Is this the highest confidence solution for this session, with no clear gaps, no overengineering, incredibly surgical but still efficient with no drop in quality or performance, and the least likely to cause any negative impact? No drift or staleness in assumptions? Audited a few times over?"
For any major coding project, I use this prompt multiple times and it’s saved me from so many agent hallucinations.
My dot just saved me from a $2500 production mistake. I did not prompt it. It found it on it's own and alerted the vendor proactively. We are living in strange times.
Matt Albrizio retweeted
Pro tip: Tell your main @bot to go through the new guides and recommend best practices for your Bots
x.ai/bot/guides
Matt Albrizio retweeted
AI / SI Agent Security is only going to explode in demand from here.
Here is a primer to get you started:
agentsecurity.grok.me
idk if this is best practices but my best breakthroughs in scripts/automations always come from this process:
Point the LLM at the official company docs/help articles for whatever you are looking to build
Instruct the LLM to do a deep research report spanning X, youtube, reddit, and other relevant forums
Take the deep research report, have the LLM craft it into a prompt/build guide. Just tell it what the end goal is but let the LLM structure the prompt.
Run the prompt.
@troyaitken_ meet @gregmushen
Greg is the @papercliping master
Together, we are going to use paperclip to take over the world
@gregmushen Troy is the cold email kingpin. If you have any questions- technical or sales copy wise, please reach out.