Fathela Esq (@AmControo) header
Fathela Esq (@AmControo) profile picture

AI Visual Creator |Sharing Trends , AI Insights& Tech Tools ||Gen AI Enthusiast |Embodied AI |For Collabs:DM/Email đŸ“© [email protected]

Los Angeles, CA
Joined August 2022
Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)Photo by Fathela Esq (@AmControo)
MiniMax Design unlocked a new creative world. Guess how long this video took? 10 minutes! And the crazy part? I only used one prompt. It looks like something I’d spend a week making in AE Plus, annual members get 20% OFF H3 and image generation.
77
160
3
983
494,171
Fathela Esq retweeted
A Spooky Little SurpriseđŸ‘»đŸŽƒ Happy Halloween! Wishing everyone a spooktacular Halloween. Created with MiniMax H3.
44
41
139
36,072
A Spooky Little SurpriseđŸ‘»đŸŽƒ Happy Halloween! Wishing everyone a spooktacular Halloween. Created with MiniMax H3.
44
41
139
36,072
Fathela Esq retweeted
This is actually one of the hardest problems in consumer AI. Building something people love is one thing. Building something people naturally want to share is another. Not every great product has a built-in viral loop. Curious how consumer founders are solving this.
3 weeks of living on X as someone doing growth for a consumer AI startup. Honest notes from a newcomer, and a question for people who know this space better than I do. First, X is the best place to learn about AI. News breaks here first, the people building the products are in the replies. Nowhere else feels quite like this. But I’ve learned something else: product-market fit doesn’t automatically mean product-channel fit. Our Halloween campaign got engagement, but not much interest in the product behind it. Meanwhile, model labs and AI marketplaces run hackathons and competitions here that seem to take off. People use the models, build something, and share what they made. The product itself creates the content. And the biggest players have a second advantage: built-in distribution. @bot has X. Meta’s @Muse shows up across every Meta platform. Small consumer AI startups don’t have that luxury. And even when we get attention, turning it into actual product usage is a different problem. I’m starting to think distribution isn’t something you build around the product. It’s something you design into it. So i got a question: For consumer AI products whose aha moment isn’t naturally shareable, how do you build a growth loop that turns attention into actual usage? Would love to hear how you’d think about this! @gregisenberg @MattSwulinski @nikitabier @andrewchen
27
13
72
3,533
This is actually one of the hardest problems in consumer AI. Building something people love is one thing. Building something people naturally want to share is another. Not every great product has a built-in viral loop. Curious how consumer founders are solving this.
3 weeks of living on X as someone doing growth for a consumer AI startup. Honest notes from a newcomer, and a question for people who know this space better than I do. First, X is the best place to learn about AI. News breaks here first, the people building the products are in the replies. Nowhere else feels quite like this. But I’ve learned something else: product-market fit doesn’t automatically mean product-channel fit. Our Halloween campaign got engagement, but not much interest in the product behind it. Meanwhile, model labs and AI marketplaces run hackathons and competitions here that seem to take off. People use the models, build something, and share what they made. The product itself creates the content. And the biggest players have a second advantage: built-in distribution. @bot has X. Meta’s @Muse shows up across every Meta platform. Small consumer AI startups don’t have that luxury. And even when we get attention, turning it into actual product usage is a different problem. I’m starting to think distribution isn’t something you build around the product. It’s something you design into it. So i got a question: For consumer AI products whose aha moment isn’t naturally shareable, how do you build a growth loop that turns attention into actual usage? Would love to hear how you’d think about this! @gregisenberg @MattSwulinski @nikitabier @andrewchen
27
13
72
3,533
3 weeks of living on X as someone doing growth for a consumer AI startup. Honest notes from a newcomer, and a question for people who know this space better than I do. First, X is the best place to learn about AI. News breaks here first, the people building the products are in the replies. Nowhere else feels quite like this. But I’ve learned something else: product-market fit doesn’t automatically mean product-channel fit. Our Halloween campaign got engagement, but not much interest in the product behind it. Meanwhile, model labs and AI marketplaces run hackathons and competitions here that seem to take off. People use the models, build something, and share what they made. The product itself creates the content. And the biggest players have a second advantage: built-in distribution. @bot has X. Meta’s @Muse shows up across every Meta platform. Small consumer AI startups don’t have that luxury. And even when we get attention, turning it into actual product usage is a different problem. I’m starting to think distribution isn’t something you build around the product. It’s something you design into it. So i got a question: For consumer AI products whose aha moment isn’t naturally shareable, how do you build a growth loop that turns attention into actual usage? Would love to hear how you’d think about this! @gregisenberg @MattSwulinski @nikitabier @andrewchen
20
12
11
37
10,619
Fathela Esq retweeted
I put Vivix W1 to the test with this cat performance, and the results are impressive. From the detailed fur texture and expressive facial movements to the smooth camera transitions and consistent character appearance across shots, the visual quality really stands out. Even more impressive is how fast W1 generates while keeping production costs remarkably low. I'm sharing this creation to enter the Vivix Creator Contest. If you're into AI filmmaking, join the challenge, experiment with W1, and show us what you can create! @VivixLabs_HQ #Vivix
Our redesigned website is live, and the Vivix W1 Creator Challenge is open! 🎁 Earn 1,000 credits just for posting, and up to 6,000 credits + $300 in gift cards if it performs well. Publish by Nov 5 to enter. Create here: platform.vivix.ai/ How to join + rewards below ↓
28
9
85
5,697
I put Vivix W1 to the test with this cat performance, and the results are impressive. From the detailed fur texture and expressive facial movements to the smooth camera transitions and consistent character appearance across shots, the visual quality really stands out. Even more impressive is how fast W1 generates while keeping production costs remarkably low. I'm sharing this creation to enter the Vivix Creator Contest. If you're into AI filmmaking, join the challenge, experiment with W1, and show us what you can create! @VivixLabs_HQ #Vivix
Our redesigned website is live, and the Vivix W1 Creator Challenge is open! 🎁 Earn 1,000 credits just for posting, and up to 6,000 credits + $300 in gift cards if it performs well. Publish by Nov 5 to enter. Create here: platform.vivix.ai/ How to join + rewards below ↓
28
9
85
5,697
we just fired “sorry, I was asleep.” although I would like to remain asleep. we’re building Tonebird as your 24/7 personal agent, with a memory for the people you talk to and how you talk to them. because replying to your manager at midnight takes more than adding “sounds good!” to whatever they said. what’s still unresolved? what did you promise? do they need an answer before tomorrow’s meeting? Tonebird uses the conversation history, relationship context, and your tone to draft a reply that actually addresses what’s needed. this demo puts that idea on the night shift: a manager, a partner in Seoul, a teammate. three different replies while you sleep. same me. significantly less conscious.
23
5
10
27
20,666
Fathela Esq retweeted
Motion graphics with cinematic camera moves AND editable audio? Now we're talking. Pika H3 Flex lets creators work with 5 separate audio stems, up to 12 references, and 4K output. Less compromise, more creative control. Try it here: pika.art/pika-h3-flex?utm_so

Meet Pika H3 Flex, debuting today as the #1 open weight model on DesignArena’s t2v board. It’s built for professional iteration, with exportable audio stems, resolutions up to 4k, and faster-than-realtime generation. It can produce a 15-second clip with soundtrack in as little as 7 seconds. So, yeah. It’s kind of a flex 💅
43
42
281
34,479
Motion graphics with cinematic camera moves AND editable audio? Now we're talking. Pika H3 Flex lets creators work with 5 separate audio stems, up to 12 references, and 4K output. Less compromise, more creative control. Try it here: pika.art/pika-h3-flex?utm_so

Meet Pika H3 Flex, debuting today as the #1 open weight model on DesignArena’s t2v board. It’s built for professional iteration, with exportable audio stems, resolutions up to 4k, and faster-than-realtime generation. It can produce a 15-second clip with soundtrack in as little as 7 seconds. So, yeah. It’s kind of a flex 💅
43
42
281
34,479
Fathela Esq retweeted
Meet Pika H3 Flex, debuting today as the #1 open weight model on DesignArena’s t2v board. It’s built for professional iteration, with exportable audio stems, resolutions up to 4k, and faster-than-realtime generation. It can produce a 15-second clip with soundtrack in as little as 7 seconds. So, yeah. It’s kind of a flex 💅
338
328
340
2,727
1,106,055
A quiet night in with Scarlett, my AI influencer created with Prism. With Prism, you can create your own AI influencer, bring everyday stories to life, and explore monetization opportunities. Create yours with Prism: prism-builder.com/?utm_sourc

32
63
127
31,731
Fathela Esq retweeted
This is the AI agent idea I've been waiting for. Not just auto-replies, but replies that know who you're talking to and what you've promised them. Sleeping through a 4 PM Seoul deadline while the deal gets signed is the dream.
we just fired you. from the night shift. relax. we’re building Tonebird as your 24/7 personal agent. it remembers who people are to you, what you promised them, and how you talk to each other. because your manager’s “any update?” and your client’s “any update?” need different answers. Tonebird uses that relationship context and the conversation history to draft a reply that sounds like you. in our latest film, San Francisco goes to bed. Seoul gets an answer. the deal gets signed. you keep the job. the bird gets the unreasonable hours.
22
8
31
2,637
Fathela Esq retweeted
Finally, a coworker who doesn't need a "quick sync" and never says "per my last message." Sleep is now a feature.
we just fired you. from the night shift. relax. we’re building Tonebird as your 24/7 personal agent. it remembers who people are to you, what you promised them, and how you talk to each other. because your manager’s “any update?” and your client’s “any update?” need different answers. Tonebird uses that relationship context and the conversation history to draft a reply that sounds like you. in our latest film, San Francisco goes to bed. Seoul gets an answer. the deal gets signed. you keep the job. the bird gets the unreasonable hours.
16
38
59
4,584
Finally, a coworker who doesn't need a "quick sync" and never says "per my last message." Sleep is now a feature.
we just fired you. from the night shift. relax. we’re building Tonebird as your 24/7 personal agent. it remembers who people are to you, what you promised them, and how you talk to each other. because your manager’s “any update?” and your client’s “any update?” need different answers. Tonebird uses that relationship context and the conversation history to draft a reply that sounds like you. in our latest film, San Francisco goes to bed. Seoul gets an answer. the deal gets signed. you keep the job. the bird gets the unreasonable hours.
16
38
59
4,584
Fathela Esq retweeted
Anyone juggling multiple clients knows the real cost isn't writing the reply, it's rebuilding the context before you can write it. Tone memory per relationship is the feature I'd actually pay for. Also, the cat's delegation strategy is flawless.
we just promoted a bird to head of client relations. it remembers which client is waiting on an update, what you promised them, and why “sure” sounds fine to one person and cold to another. that’s what we’re building with Tonebird: a 24/7 personal agent that remembers your relationships and uses the conversation history to help you reply in your own voice. so “any update?” doesn’t mean reopening six threads to remember what the update was supposed to be. made a pet version of the film. the cat immediately delegated everything and went to sleep.
24
22
69
5,894
Anyone juggling multiple clients knows the real cost isn't writing the reply, it's rebuilding the context before you can write it. Tone memory per relationship is the feature I'd actually pay for. Also, the cat's delegation strategy is flawless.
we just promoted a bird to head of client relations. it remembers which client is waiting on an update, what you promised them, and why “sure” sounds fine to one person and cold to another. that’s what we’re building with Tonebird: a 24/7 personal agent that remembers your relationships and uses the conversation history to help you reply in your own voice. so “any update?” doesn’t mean reopening six threads to remember what the update was supposed to be. made a pet version of the film. the cat immediately delegated everything and went to sleep.
24
22
69
5,894
we just fired you. from the night shift. relax. we’re building Tonebird as your 24/7 personal agent. it remembers who people are to you, what you promised them, and how you talk to each other. because your manager’s “any update?” and your client’s “any update?” need different answers. Tonebird uses that relationship context and the conversation history to draft a reply that sounds like you. in our latest film, San Francisco goes to bed. Seoul gets an answer. the deal gets signed. you keep the job. the bird gets the unreasonable hours.
40
6
14
49
13,472
we just promoted a bird to head of client relations. it remembers which client is waiting on an update, what you promised them, and why “sure” sounds fine to one person and cold to another. that’s what we’re building with Tonebird: a 24/7 personal agent that remembers your relationships and uses the conversation history to help you reply in your own voice. so “any update?” doesn’t mean reopening six threads to remember what the update was supposed to be. made a pet version of the film. the cat immediately delegated everything and went to sleep.
25
12
8
30
19,564
GTM is not a viral post. GTM is not a cinematic launch video. GTM is not putting your outreach on autopilot. I’m working on GTM for Tonebird, making AI videos, testing hooks, replying to comments, and inviting people to try the product. It’s easy to fill a week with all of that. The real layers I’m trying to connect: → Attention: a hook that makes the right person stop. → Relevance: a scenario that makes them think “this happens to me.” → Trust: a demo that shows what actually works, and honest answers when people ask. → Activation: a clear next step from “looks cool” to trying it on their own problem. → Retention: a reason to use it again after the launch video is forgotten. → Feedback: what people struggle with shaping both the product and the next thing we say.
36
13
9
53
20,246