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Dressmaker developer Sabrina Becker says women are still an underserved audience in gaming. “We were definitely targeting women from the get-go,” “Women are such an underserved market in video games, even though women love video games.” The team saw how popular dress-up games are on platforms like Roblox and wanted to create a deeper experience for that audience. It seems to have worked: Dressmaker has over 17,500 Steam reviews with a 98% positive rating, and still averages more than 15,000 concurrent players a month after launch. The game has also attracted older players, with some reviewers saying it even brought back their love of sewing.

Clair Obscur: Expedition 33 has sold 8.7 million copies and generated around $366 million in revenue, according to Alinea Analytics. -58.8% on Steam -5.5% on Xbox The game also had 4.3 million Game Pass players, which may have reduced Xbox sales but it also helped more people discover the game. Make amazing games, sell like crazy? Who would have wondered this

The viral Steam game Dressmaker began with something far more personal than a game idea. Sabrina Becker had always loved sewing and costume design, even making the dress she wore on her first date with developer Jonathan Hau-Yoon. Her hypermobile Ehlers-Danlos syndrome eventually made sewing much harder because of how physically demanding it can be. “I had to take a break from it for a while because of the health condition that I have; it can sometimes make sewing really difficult,” she explained. Jonathan created Dressmaker so Sabrina could explore the hobby she loved in a more physically accessible way. “It was a way for me to explore that interest and passion more accessibly,” When her health allows, Sabrina also helps design and curate the clothing and aesthetics, and playtests the game. Her love of clothing is what inspired Jonathan to make it.