As a global leader in media, technology, and data, Comcast Advertising uses multiscreen TV to foster connections between brands and their audiences.
New York, NY
Joined August 2009
- Tweets20.8K
- Following3K
- Followers11.8K
- Likes8.4K
Comcast Advertising retweeted
"The question any campaign should be asking itself about a linear TV buy this cycle: Who will the buy miss, and how can they close that exposure gap?"
Parter: @ComcastAd
Link to full article below:
Comcast Advertising retweeted
At Beet Retreat Berkshires, Lauren Benedict (l-r) of @Roku Advertising, Michael Hopkins of @ComcastAd and @joannaoconnell of @OmnicomMediaGrp joined moderator @digitalshields to discuss the future of television, including the convergence of streaming, AI, commerce and outcome-based advertising in an increasingly intelligent TV ecosystem. #BeetBerks
Comcast Advertising retweeted
Buying TV shouldn’t be harder than landing a late-night booking. 🎤
President of @ComcastAd, James Rooke, breaks it down with Seth Meyers: the industry made TV complicated, and Universal Ads is here to make it easy and accessible for brands of every size.
Comcast Advertising retweeted
"For too long, outcomes driven by premium TV have been credited to digital platforms because of insufficient and outdated attribution approaches."
James Rooke, President of Comcast Advertising.
We built Clarivoy to fix exactly this, starting with automotive.
#NewFronts #comcastadvertising #clarivoy
Comcast Advertising retweeted
Comcast Advertising just launched Outcomes+ at #NewFronts. Clarivoy is powering the auto visit and conversion attribution.
30 million households. 300 million viewers. Now with deterministic measurement connecting TV and streaming ads to dealership traffic and vehicle sales.
Not modeled. Measured.
Read more: hubs.la/Q048f_8x0
Comcast Advertising retweeted
Comcast Advertising is calling it out: TV still drives performance, but the fragmentation across screens, data, and measurement is holding marketers back. At #IABNewFronts, they’re introducing a more unified approach to Performance TV, with an appearance from @mikeyfuntime!
Comcast Advertising retweeted
Outcomes+ just took TV advertising to the next level. 📺
@_JamesRooke at @ComcastAd on the solution that finally gives TV the targeting and attribution capabilities to rival digital
▶️ Tune in to hear about advertising's next big move.
#ATM #advertising #technology #media
Comcast Advertising retweeted
Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID
Comcast Advertising retweeted
.@RPA_advertising and @NBCUniversal have launched the first ever cross-platform agentic AI media buy, powered by FreeWheel and Newton Research.
Read more and watch a video demo of this proof-of-concept here: freewheel.com/news/nbcuniver…
Comcast Advertising retweeted
Great to see Dawn Lee Williamson of @ComcastAd on our remote set at the Beet Retreat LA. Interview with Beet.TV contributor David Kaplan coming soon! #BeetLA
Comcast Advertising retweeted
Marketecture Live is in NYC on October 27, bringing a full-day focus on what drives advertising performance - outcomes.
Featured speakers include Jenny Wall from @Video_Amp , on how TV is moving to outcomes, as well as James Borow (@JamesBorow) from @Universal_Ads , on how @comcast is bringing that home for performance advertisers.
Early bird tickets are on sale now and going fast.
Marketecture Media | #MarketectureLive
Comcast Advertising retweeted
The FreeWheel party at this year's Cannes Lions might just have been our biggest one yet!
Check out our Rendez-Vouz on the beach with @NBCUTogether & @NBCUniversal
Comcast Advertising retweeted
🏈 @SNFonNBC ended the TV season as primetime’s #1 show for an unprecedented 14th consecutive year, delivering more NFL viewers under age 50 than any other NFL media partner. Learn more: More: comca.st/4nbeYSs
Comcast Advertising retweeted
.@danpantelo founder of @Marpipe_HQ joined us at #CannesLions to talk about our integration that enables brands to automatically generate personalized, shoppable ads for streaming from live product catalogs, bringing the performance marketing playbook to TV. 🚀
Comcast Advertising retweeted
Here's where you can find us at #CannesLions2025 — when you're not at the FreeWheel Beach.
Panels with @wurlctv, @Prebidorg & @sigmaswgroup, @porternovelli.
Comcast Advertising retweeted
📣 Introducing our new premium CTV marketplace! 📣 Featuring enhanced partnerships with @fuboTV, @LG_Ad_Solutions, @philoTV, @plex, @TCL_USA Ads, @itsfreetelly, @wurlctv and more.
Read all about it on @Adweek: adweek.com/programmatic/free…
Comcast Advertising retweeted
🏀 Just in time for the start of the men’s & women’s NCAA basketball tourneys, we're expanding Xfinity Multiview so millions more customers can experience all the excitement of March hoops with up to 4 live games on 1 screen: comca.st/42bY3XA
Comcast Advertising retweeted
Following @MediaPost Politics today? Watch @Matt_Gruda break down @DaveMcCormickPA's path to victory & the most innovative media buy of the cycle. 1st to use addressable cable @effectv, ran custom voter-matched ACR reports to find missed reach & much more. mediapost.com/marketing-poli…
Comcast Advertising retweeted
Starting soon at #CES2025 - Everything you want to know about Universal Ads.
With @CNBC, @DIRECTV, @NBCUniversal, @FOXTV, @wbd, @ComcastAd.
Stream here: live.ces.tech/
Comcast Advertising retweeted
We are thrilled to welcome the @MeetAmpersand team today for a session on Addressable! Kicking off the session with Mike Dean, President, Ampersand #CannesLions2024
