Growth hacker. Inbound and product marketer. Head of Marketing. Advisor @OrangePegs. Built scalable, profitable, best-in-class enterprise #growth program @IBM.
New York
Joined March 2011
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Jason Barbato retweeted
Being a speaker at business events is overrated. Everyone wants to put “speaker, author, investor” in their bio. It’s cool and makes you seem poppin. I get it. But it really ain’t all that. Make moves in silence. Get results for your company. Quietly secure the bag. 💯
Jason Barbato retweeted
How to grow growth talent:
- Require eng + pm to be data experts / not fully rely on analytics team
- Give autonomy and ownership down to ICs to move and learn fast
- Hold teams + individuals accountable for delivering measurable results
- Reward top performers very well
Jason Barbato retweeted
After building an mvp, one of the next things you need to spend a lot of time on is your onboarding flow.
It’s hard to get right first try and if your activation rate is low, your retention rate will be also.
- Manually onboard customers
- Improve onboarding flow
- Repeat daily
Jason Barbato retweeted
95% of the time, when media write about Google's dominance, it's mediocre at best. But, every once in a while, a reporter TRULY GETS IT and delivers something like themarkup.org/google-the-gia…
Well-researched, detailed, & cited. I wish all journalists were as diligent.
Jason Barbato retweeted
This is mind blowing.
With GPT-3, I built a layout generator where you just describe any layout you want, and it generates the JSX code for you.
W H A T
Jason Barbato retweeted
Early in their careers, marketers can't want to move from "doing the work" to "strategy."
Doing the work is what matters. Often that work seems boring and repetitive.
But that's the secret sauce.
It's that commitment that beats everything else.
Jason Barbato retweeted
Simplicity is underrated, complexity is fake-smart.
I've seen 50-page strategy documents. Ridiculous. You need to be able to communicate your strategy in the simplest of terms - both internally and externally. As @bhorowitz put it: “The company story IS the company strategy”
Jason Barbato retweeted
This! >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.
Jason Barbato retweeted
Kudos to @Digital_JB for sharing his #GrowthHacking experience, from enterprise to start ups.
#Growth is everyone's responsibility, having models that can guide us increase our success chance regardless of the company's size.
#growthmarketingconf @growthtactics @sixpeppers
Jason Barbato retweeted
In January, @mikeonlinecoach analyzed a random assortment of 200 US small business websites to see what % followed basic SEO & marketing practices.
I suspect a lot of folks in the search field will find the results interesting: onlinemarketingcoach.com/sma…
Jason Barbato retweeted
Webinar: Growth for Everyone: A Scalable Model for Any Sized Business
Join OrangePages Vice President of Growth, Jason Barbato (former Growth Leader at IBM) on Thursday, May 21st at 11am PT
@Digital_JB
#growthmarketingconf
bit.ly/2VOY2p6
Jason Barbato retweeted
Jason Barbato: Growth, Inbound, Product Marketer. Agency Partner. Former Best-In-Class Enterprise Growth Hacker at IBM.
app.growthmentor.com/jason-b…
#OnlineMentor #PeopleHelpingPeople @Digital_JB
Jason Barbato retweeted
People not working in experimentation/CRO throw "just A/B test it" around like it's as simple as writing a headline, as if you could run statistically valid tests on any page, any site.
The sad truth is that most SMBs dont have the volumes to run even a single test per month.
Jason Barbato retweeted
Webinar: Growth Hacking for Everyone: A Scalable Model for Any Sized Business
Join OrangePages Vice President of Growth, Jason Barbato (former Growth Leader at IBM) on Thursday, May 21st at 11am PT
@Digital_JB
#growthmarketingconf
bit.ly/2VOY2p@Digital_JB6
Jason Barbato retweeted
Amazon just wiped out the affiliate advertising game.
Lowered commissions from 10% to 3%, effective 7 days from today.
This is what it is like to dance with the beast.
Jason Barbato retweeted
Zoom became a social network this week.
Our default social behavior for almost every use case is now “want to hop on a Zoom?”
Meanwhile, Facebook showed its old age & lack of meaningful social utility.
In a moment of crisis, all we really need is low latency video connections.
Jason Barbato retweeted
When launching your #growth program, that first active experiment is a major achievement. But there's usually a long and winding road to get there. What to expect, and how to navigate: bit.ly/38IyyOG #growthhacking @digital_jb
Jason Barbato retweeted
For new products, find what I like to call your “one retentive feature”.
This is the feature that people are coming back for. It has early signs of PMF
- Teach mainly this feature in onboarding
- Remove distractions
- Make this feature better (vs building new ones)
Jason Barbato retweeted
A common question I get from founders is "Should I work on product or growth?"
I don't really see product and growth as separate.
Improving your product makes users happier, which keeps them around longer and makes them more engaged.
Which will show up in your growth metrics.