Providing strategic #businessdevelopment services through #ContentMarketing, directly influencing visibility for #smallbusinesses.
Rwanda
Joined September 2019
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Kontent Kitchen retweeted
Not sure where to start with your SEO strategy? Here are nine best practices that can help improve any site 🔥 bit.ly/2U6XMlj.
Kontent Kitchen retweeted
Digital has created impatience & insane expectations in marketing, but few things are actually immediate.
Ideas don't pop out of nowhere. Graphics don't come out of thin art. Thoughtful plans don't take minutes. And videos don't just happen.
Give teams the space to create.
Kontent Kitchen retweeted
I hate when people think B2B marketing can't be emotional.
Marketing is all about helping people solve problems. Problems are inherently painful. If you can't feel your customers' pain, it means you either:
1) Don't care enough
Or
2) Care about the wrong thing
Kontent Kitchen retweeted
Definition of terms:
Lead: a person you have means to contact
Engaged Lead: a person who has indicated interest in the stuff you sell
People say they want more leads when what they really want are engaged leads.
Anyone can buy a list of names.
Interest you have to earn.
Kontent Kitchen retweeted
When you're trying to reach your content marketing goals, what's your first impulse to do?
Start by conducting a content audit, here's a checklist for it👇
bit.ly/3GJ157A.
Kontent Kitchen retweeted
When you provide valuable info, people will lean toward believing you.
Content is no longer a buzzword. It's a powerhouse.
Need proof?
Some of your most beloved brands were almost burned by the fire of mount doom.
Here's how they leveraged content and thrived:
Kontent Kitchen retweeted
Marketing cliches that are true:
Write for people not robots.
Conduct user research.
Know your customers.
Focus on giving value.
Build relationships.
Test everything.
Keep it simple.
Kontent Kitchen retweeted
Before pressing publish on your content marketing efforts, ask yourself:
1. Does this solve our audiences problem?
2. Is it better than what exists?
3. Is it worth reading / sharing / bookmarking?
4. Will this improve your audiences life/career?
No to all 4?
Try again.
Kontent Kitchen retweeted
Startup advice: always risky chasing a market trend or a new buzzword because you don’t know how long it’ll last. Build something that you’d be excited about that solves a real problem, even if there was no hype.
Kontent Kitchen retweeted
Entrepreneurship is not about money, power or fame.
It's about the *chance to build something from scratch* and having an impact on the world.
Kontent Kitchen retweeted
No one will talk about your startup every day if you do not talk about it every second.
Kontent Kitchen retweeted
You've unlocked a new marketing level when you realize that repeating yourself is all part of the master plan. 😅
Kontent Kitchen retweeted
Then ensure you use a platform they use so that they can see you, what you do and why you are their best bet 😊.
Kontent Kitchen retweeted
The best businesses in the world expand their target market
-Nike convinced the world that everyone is an athlete
-Apple convinced the world that everyone is a creator
-Shopify convinced the world that everyone is an entrepreneur
Champion customers and they will reward you
Kontent Kitchen retweeted
"You need to enter the conversation already taking place in the customer's mind."
Robert Collier
#marketing