How can tire simulation better capture the changing temperatures, loads and wear experienced during real-world driving? Our Vice President and Managing Director of Endurica Europe, Dr. Tom Ebbott, will be presenting at Future Tire Conference 2026 in Prague next month, sharing the latest developments in transient tire thermal and wear modeling. Taking place on November 17-18, Future Tire 2026 brings together tire manufacturers, suppliers and technology leaders to examine how innovation can deliver measurable commercial value. This year's theme, Making Innovation Pay, includes a dedicated Innovation & New Thinking Forum, which will feature Tom's presentation. His presentation, New Advances in Workflows for Transient Tire Thermal and Wear Modeling, explores how Endurica is extending its established simulation capabilities beyond steady-state conditions to account for the complex, time-dependent loading histories experienced by tires in service. These workflows combine several Endurica software capabilities with finite element analysis to predict transient temperature distributions and accumulated treadwear. They also account for heat generated by friction at the tread surface, providing a more detailed understanding of how tire temperatures respond to changing driving conditions. Using a passenger vehicle driving the Nürburgring Nordschleife as an example, Tom will show how internal tire component temperatures remain quasi-steady once the tire has warmed up, while tread surface temperatures can rise and fall rapidly as the vehicle negotiates corners. For tire engineers and materials developers, these advances offer new possibilities for evaluating tire performance under realistic operating conditions, including the effects of changing loads, temperature and wear over time. We look forward to returning to Prague and meeting colleagues from across the tire industry. Take a look at the full conference program and register at: futuretireconference.com/sch… #FutureTire2026 #TireIndustry #TireSimulation #RubberIndustry #GetDurabilityRight

🌍 Our big news is out in @RubberJournal!   We are proud to announce a significant expansion with the incorporation of our new sister company, #EnduricaEurope SARL, headquartered in Luxembourg.   Since our founding in 2008 by President William Mars, Endurica has set the standard in fatigue analysis for rubber products and tires. Our mission has been to empower manufacturers with the knowledge, methods and tools to answer the question, "How long will it last?" - even before the first compound is mixed or a prototype is molded. Today, we offer the world’s most comprehensive CAE workflows for fatigue analysis of elastomers, transforming the way elastomer durability is delivered across the rubber supply chain.   The establishment of Endurica Europe SARL is a strategic move to better serve our European customers and to open up new opportunities for collaboration with organizations in the region. We are excited about the potential of new partnerships to develop cutting-edge durability analysis methods for the broader range of polymers and recycled materials entering the market, further accelerating sustainability across the industry.   Read more in European Rubber Journal (ERJ) about our team in Europe and our vision for Endurica Europe SARL!   🌍 european-rubber-journal.com/…   #GetDurabilityRight #RubberIndustry #CAE #Simulation #DeliverDurability

Eclipse with #Endurica article in ERJ! @RubberJournal ‘Delivering Durability Across the Rubber Supply Chain’. #RubberIndustry #GetDurabilityRight ➡️ european-rubber-journal.com/… – at East, England