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A consultancy (https://xitter.gq/t.co/BLSKGqegIs) and community (https://xitter.gq/t.co/6zVtnPeitJ) dedicated to better connected experiences from your unruly content + data. By @jeffmacintyre.

Bucket List, a newsletter 📣
Joined August 2016
Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)Photo by Bucket Studio + Bucket Brigade (@ThisIsBucket)
Bucket Studio + Bucket Brigade retweeted
First round of speakers announced! More are coming soon for #OmniXConf Online 2022 - June 13-16. The speakers include: @ashleyfaus, @carriehd, @PatrickBosek, @jeffmacintyre. Save €100 if you register early: bit.ly/omnix-super-early-bir… #omnichannel #content #ContentStrategy #ux
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Bucket Studio + Bucket Brigade retweeted
Subtraction is magical. Look fwd to talking about outsized outcomes from the front-lines of content ROI! 🎯
We're stoked @jeffmacintyre is joining us for a new episode of #WinWithContent next week! 🎉 We're talking about how less really is more when it comes to powerful content development. Don't miss it! bit.ly/3By9gD2
Bucket Studio + Bucket Brigade retweeted
Good one! Concur w/ @markkorey except I'd credit the overfitting error less to an outright error than a rules collision with whatever that store department is promoting with paid retargeting this week in this geography, maybe as part of an extant g2m/activation, etc. #persofails
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Bucket Studio + Bucket Brigade retweeted
It's the envy of any consultant to be there when a client company gets concrete about digital transformation + demonstrates its will to prioritize execution over 'slideware' fantasies. A pleasure to support the talent on this team making more than a wee dent in their mandate. 👏
Replying to @Ditaguy
In all seriousness @jeffmacintyre has been amazing and a big part of the story to date
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Bucket Studio + Bucket Brigade retweeted
True of: Personalization. Customization. Automation.
Give fewer choices, get more action.
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Bucket Studio + Bucket Brigade retweeted
Focus your efforts on your #customers. On July 30th @ 3 PM UK/ 10 AM EDT, we will have the pleasure to talk about our favorite topic, #CustomerValueOptimization, with @jeffmacintyre! Save your seat! 👇 crowdcast.io/e/ecommerce-gro…
Bucket Studio + Bucket Brigade retweeted
This is also true of design. Build lasting systems. Whenever they're game, I do it w/ clients via @ThisIsBucket.
"One measure of social progress is how well we automate complex skills." - Bubble founder and co-CEO @emmanuel_s in @WIRED's recent article on the rise of #nocode. Read more: wired.com/story/new-startup-…
Bucket Studio + Bucket Brigade retweeted
Have you checked out "Mastering One Voice" yet? Here's what @jeffmacintyre has to say about it.
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Bucket Studio + Bucket Brigade retweeted
🎯 Simple. Efficient. Effective. #Personalization can be all of that. In a noisy world, it's a big #CX fix. It doesn't have to be complex or pricey to please users and benefit businesses. ICYMI, full video here: linkedin.com/posts/jeffmacin… 🙏 @Evergage: evergage.com/blog/profiles-i…
Bucket Studio + Bucket Brigade retweeted
If #personalization is so great, why is it still uncommon practice? Because of the personalization gap. Here’s one org that I think will close the gap. This is a tease of what’s in tomorrow’s newsletter: subscribe.bucket.studio Full video here: linkedin.com/feed/update/urn…
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Bucket Studio + Bucket Brigade retweeted
I’m pleased to say 🎯 Bucket List, my interactive newsletter, is back. It’s tales from the trenches of connected experience: #personalization, #martech, #cro, and #contentops. Give it a try and AMA! Keen to nudge the conversation forward. subscribe.bucket.studio
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Bucket Studio + Bucket Brigade retweeted
🎯 Really special event and audience. Can't imagine a better co-presenter than Colleen to (politely) read a riot act re: readiness and results for those keen on 3 pragmatic, proof-of-concept approaches to best kickstarting personalization, automation, and customization.
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Bucket Studio + Bucket Brigade retweeted
Always a great time with an intrepid crew of practitioners talking about the actual work of steering and standing up personalization programs with client organizations. personalizationprofessionals… #CRO #optimization
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Bucket Studio + Bucket Brigade retweeted
💫 There's a world of difference between "dynamic" and "personalized" pricing. But there's also many attributes beyond time that could count in the first bucket (glossed in this otherwise first-rate explainer).
The use of algorithms by companies to determine how much to charge you for their products is becoming more widespread and less transparent. @JuliaAngwin, founder of @themarkup, explains
Bucket Studio + Bucket Brigade retweeted
🎯 Back on my beeswax with what's up for early 2020 w/ @ThisIsBucket. Best ways to keep tabs on me: ☞ subscribe.bucket.studio for a refreshed newsletter ☞ meet.bucket.studio to schedule a catch-up ☞ bucket.studio for the full story youtube.com/watch?v=7q9ha0m4…
Bucket Studio + Bucket Brigade retweeted
🎯 Popping off on what I'm up to in 2019 with @ThisIsBucket. ☞ bucket.studio for a full run-down ☞ meet.bucket.studio to schedule a conversation ☞ subscribe.bucket.studio to subscribe to my periodic newsletter youtu.be/9AUoWCBtQL4
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Bucket Studio + Bucket Brigade retweeted
Where #design has a stake in better #personalization outcomes: Personalized or customized content, conversational UI, notifications, recommendations, CRO and growth teams, omnichannel marketing, and beyond - @jeffmacintyre of @ThisIsBucket at @SCPublicSector – at Arlington, VA
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Bucket Studio + Bucket Brigade retweeted
At @UXPADC learning from @JeffMacintyre of @ThisIsBucket about how to add personalization to our #UX playbooks. Thank you for hosting @Sapient @SCPublicSector!
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Bucket Studio + Bucket Brigade retweeted
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Bucket Studio + Bucket Brigade retweeted
Come get a lightning tour of the emerging field of #personalization! @jeffmacintyre will share how you can add this increasingly important practice to your own #UX playbook at @SapientSC on April 12th bit.ly/2Gkel8E