
CEO @velocity_in: shipping, working capital & AI for India's D2C brands. Takes on eCommerce + company building. Fortune 40 under 40 | Ex @McKinsey @ElevCap
Bengaluru, India
Joined July 2009
- Tweets4.4K
- Following728
- Followers4.1K
- Likes6.6K
Pinned Tweet
Instinct seems so cool. Wondering why this couldn’t be built in India. Swiggy’s Crew was probably well positioned here.
Really want more such innovations to come out of India.
What needs to change?
Risk factors are always the first section I read in an IPO filing. Anthropic's runs into 80 of its 261 pages 👀
Usually it's customer concentration, key-person risk, a pending tax notice etc.
Anthropic’s is different:
- It warns that its own models could resist shutdown, hide information or act on their own at scale
- It says those models now write much of its code and safety research.
- It even warns that no insurer may be big enough to cover a catastrophic AI incident.
Anthropic is telling investors, in writing, that its product could pose "catastrophic or existential risks to humanity."
As a retail investor - Appreciate the honesty. Not sure how a price it in though 😅
Abhiroop Medhekar retweeted
Got introduced by 20 yo founder to another 20-something founder with the following blurb:
“gokul is fantastic and one of my investors. very sharp, helpful. not boomer”
“Not boomer” is a sign of great respect in their culture.
Said this about food brands last night. Looks like it holds beyond food too.
Fix-my-curls found that shoppers weren't adding an 800 Rs bottle to their scarts. So they made Rs 150-300 trial packs for Blinkit.
Quick commerce is fast becoming the best sampling counter for new age brands.
Replying to @Ajain112
D2C was never really a strong fit for F&B tbh. Quick commerce is specifically great for discovery and trials of F&B brands. Arguably, better than Insta as a discovery channel because of instant gratification.
Journey for other categories looked like D2C > Marketplaces > Offline
IMO, many F&B brands will leapfrog directly from quick commerce to offline (largely skipping D2C and marketplaces).
Having worked at a VC fund before starting up, I will take the unpopular side of this one.
VCs take as much risk as exits allow. In India and US alike. That's pretty much it.
For a decade, exits were the big unanswered question in India. And that risk got priced in.
The good news? This is changing fast, thanks to our public markets. In 2025 alone, Indian VCs generated ~USD 9 Bn of liquidity through IPOs.
I strongly believe that risk appetite will follow the exits. Excited about the next decade of VC-backed innovation in India 🚀
Why are Indian VCs so afraid to take risk and make money?
Someone should go to India and take risk and make money.
Our story - corememory.com/p/a-new-india…
Boy: Do not try and build the moat. That's impossible. Instead… only try to realize the truth.
Neo: What truth?
Boy: There is no moat.
Neo: There is no moat?
Boy: Then you'll see, that it is not the moat that builds, it is only yourself.
(More profound than you’d think)
Blinkit announced that it will operate a network of 5000 dark stores by 2028.
All I can think about is how much more working capital will get stuck for consumer brands.
Feb 2021. The Pant Project was barely 3 months old when Dhruv applied to Velocity - maybe purely out of curiosity.
Back then I did the diligence calls myself. Ended up having a great chat. Solid founder, manufacturing background, now building a product he would proudly wear himself. I was wow-ed on the call itself.
The Pant Project holds a special place in Velocity’s journey because it really pushed the boundaries for us in multiple ways:
- It was the youngest company we funded
- It was the fastest disbursal we had done
- It was the steepest jump in our top up financing amount because of how fast they grew
- It made us rethink and revamp our financing model for fast growing brands
The best part was at the end of the call. Dhruv asked if his family office could invest in Velocity. I would have definitely made the counter if equity funding was within our scope 😄
This week they raised Rs 109 Cr in their Series B to take stores from 25 to 150!
Congrats @dhruv_toshniwal and Udit! It has truly been a joy seeing The Pant Project grow from strength to strength. We are proud to have played a small role in your growth journey and thankful for all conversations we have had over the years.
Onwards and upwards! 🚀🚀
Spend less time convincing people, more time finding people who are already convinced.
D2C version 👇
Replying to @Ajain112
Best would be to map out pincodes where you already have a high buyer density based upon your shopify data and prioritise those locations for launching your first set of stores.
Have seen multiple brands seeing good success by adopting this approach.
Redseer confirms that this is accurate 👇
For years, the big festive sale in India was mostly about phones and TVs.
This year Redseer data shows that phones and electronics could be less than half of festive online sales for the first time. Grocery, beauty and home are doing more of the lifting.
Good news - that is where most D2C brands live.
Less exciting headlines. Healthier market.
Early festive numbers point to more orders but smaller AOV.
Mobile and electronics sales are muted without crazy discounts. But many D2C brands and smaller sellers are seeing a strong uptick.
Signs of a maturing industry imo. A widening buyer base, better unit economics, and lower seller concentration 🙌
Redseer article here:
redseer.com/articles/online-…
Abhiroop Medhekar retweeted
This is what happens when the Trump Administration FAFO with India:
Play games with trade agreements.
Put tariffs on their imports and exports.
Kill their civilian sailors.
Expose the diaspora to the fallout of racist and bigoted lies and rhetoric, leading to an attempted terrorist attack on a Hindu temple.
Restrict legal talent pathways such as H-1B, OPT, and PERM.
As a result:
India, which was already weary of inconsistent US foreign policy, now outright distrusts the US.
India strengthens relations with BRICS countries.
India independently pursues bilateral trade deals with other partners rather than the US.
And now, those American jobs the Trump Administration kept accusing Indians of "stealing" are now flowing out of the US to India, and American companies and universities are setting up shop in India.
I predicted all of it.
But please, US, continue down this path.
It is anything except America First.
🚨 26 AMERICAN COMPANIES ARE ESTABLISHING NEW OPERATIONS IN INDIA IN 2026.
And some of the names might surprise you.
• DoorDash: 3,000+ planned jobs
• Charles Schwab: 2,000
• Southwest Airlines: 1,000
• Starbucks: 800
• Walgreens: 250+
• Airbnb: New capability center
A newly updated tracker identifies:
• 47 new global capability centers in India.
• 26 associated with U.S. companies.
• Another 33 corporate expansions.
These operations include software engineering, AI, cybersecurity, finance and product development.
While Washington debates H-1B visas and foreign workers coming to America, American companies are building entire technology operations overseas.
Who’s tracking the American jobs that could have been created here instead?
thenarrativerepublic.com/ind…
Reports say Shop Pay is coming to India. I always felt Shopify could easily do this here. Saved address and one-click checkout is almost a toggle for them.
But checkout in India was never just about address pre-fill. It's about which COD order should ship at all.
That's the harder problem. Waiting to see how they take it on.
Abhiroop Medhekar retweeted
I think the biggest beneficiary of America's war on immigration might be the Indian startup ecosystem. The American Dream was always rented and never been a better time than now for Indian engineers to build at home. India isn’t the India of the 90s when engineers moved out for better pay and exposure. Earlier generations left India because they didn’t have a choice but today, staying back is the smarter choice.
Just need a few thousands of our engineers to become founders. Sure, we have our own constraints and we still have infrastructure gaps and bureaucracy is still frustrating. But if you look back at history, Indian engineers have always thrived precisely in moments of constraint.
The outsourcing opportunity of the 90s was born from labour cost arbitrage. The SaaS opportunity of the 2010s came from building global software with frugal & distributed teams. The next cycle will be no different.
This is the great inversion of our time and for the first time in history, the opportunity cost of leaving India may be greater than the opportunity cost of staying.Time to build for India and from India.
In India we call this a “WhatsApp relationship”
Signals trust, approachability and responsiveness.
No better way to say - I am just a message away.
Founders: Are you on text with your business customers?
Met with a startup founder who had just been texting his largest customer (which informed him over text that they were rolling out the product more broadly).
Texting with your best accounts is a sign of strong, trusted relationships. In fact, if you're NOT texting, it means that the relationship is not strong enough.
Get on text!
Abhiroop Medhekar retweeted
Underrated life advice: Be more enthusiastic. One of the most attractive traits is genuine enthusiasm. It's energizing to spend time around people who show real excitement for life. For people, ideas, and tiny moments. It takes courage to care so openly. Enthusiasm is contagious.
Strange that none of these are more than 50%.
The right messages here should be:
- 56% respondents said that AI DID NOT help me find better value for money
- 59% said that I would not consider buying products recommended by AI
- 61% said that AI recommendations make me less likely to complete
- 66% said that I would not pay more a product if AI showed it
The main problem that AI is yet to solve when it comes to shopping recommendations is building trust.
Who is solving that? And how?
More than 1 in 3 Americans bought something based on an AI recommendation in the past year
44% say AI helps them find better value for money
34% would pay more for a product if AI showed it was the best option for them
Charts of the Week: a16z.news/p/this-week-in-cha…
Can’t understand why people are getting Grok Bot emails that match their own names. Won’t it be weird if your EA impersonates you?
So I decided to give mine a name. Turned out to be the same search process as naming a kid, since you only get the email once! 🤪
Calling her Sifra. Super Intelligent, Friendly and Resourceful Assistant.
Hope she lives up to her name! 👌
The gap vs GAAP has widened into a valley
VC investors have enabled the AI industry to bastardize revenue reporting.
In the 2010s, SaaS companies popularized reporting the metric of Annual Run Rate because it was a reliable measure of long term, contractual revenues into the future. The key is that the revenues are contracted and guaranteed thru the contract life hence why forecasting it forward is appropriate.
VCs have taken this to mean Annualized Run Rate when AI is concerned and where you take transactional/API revenue from the last month (or even last week in some cases) and forecast it forward.
It’s insane that investors have enabled this to happen but it’s happened.
Blackstone's Jon Gray says India is probably the easiest place to list a company after the US and people here dont fully appreciate how strong our capital markets have become.
Just look at the IPO calendar this month (Zetwerk, Jio!)
Exits were such a big question for the ecosystem just 5 years back. Next round gets easier for everyone if investors know they can exit through an IPO.
If investors weren't distracted by the AI gold rush, this by itself would have been a massive unlock for founders building in India.
All in good time, I guess.














