Code 💻 Learn 📚 Build 🧱 Ship 🚀 Repeat 🔁 Builder. Engineering leader. Agents + Humans 💖🪄 Still Shipping
Jacksonville FL and Remote →
Joined May 2022
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Im working on revamping my Twitter after a couple years break! So for now 👆The Details up there are up to date!
I’m a 6’8” 325lbs Entrepreneur, Stroke Survivor living with MS, Huband and Father of 3! I’m a lot, but also a lot of fun and relentlessly helpful and fiercely loyal!
I love how talk to type picks up my kids voices when I’m using it in the car just randomly throwing text into the middle of my train of thought on the iPhone🤣🤦♂️🤷♂️
Will Schmierer | BuiltWTF 🪠 🛠️ 👨💻 retweeted
🚨New F*ck Off Friday episode! @Bovelett dives into the battle between page builders and the Block Editor, plus the reality of being a night owl in a 5:30 AM world. Listen now! 🎧 #WordPress #WordPresscommunity
Other links in the comments 👇🏼
open.spotify.com/episode/1pA…
Did Codex browser use somehow I’ll get even insanely better today?🤷♂️
Gotta love, not having to move around the screens with a mouse so 2025 🤣
What exit?
Exit 82. One working TV. Six channels.
Zero chill.
The most Zero chill
The most important site you’ll visit this week!
jerseyshore.fun/ 👊
Will Schmierer | BuiltWTF 🪠 🛠️ 👨💻 retweeted
Support Projects While They're Here
We recently closed ChangelogWP. It wasn't an easy decision. At the end of the day, even passion projects need support.
After announcing its closure, I received several emails saying things like, "Oh, bummer. I loved it and would have paid for it."
Money was never the primary goal. It was about giving back to the WordPress community. But passion doesn't eliminate the time, effort, and infrastructure costs involved.
Sometimes, a simple "Hey, ChangelogWP is great because..." would have gone a long way. People want to know their work is making a difference.
The comments above about ChangelogWP are entirely my own.
— — —
This brings me to InfluenceWP. Another passion project, and one I'm building as a solo founder.
I've created something unique in the WordPress space: a way for product creators to reach a wider audience, typically for free, WITHOUT A SINGLE AFFILIATE LINK.
One of my goals was to create a trusted source for legitimate deals after seeing countless people burned by fake deals driven by affiliate incentives.
Is IWP perfect? No. And I won't pretend it is.
But I know it's helping people. I've heard it in conversations and seen it in the emails I receive.
Can I promise you a massive newsletter list? No.
A huge Facebook group? No.
A YouTube channel with 100K subscribers? No.
But I'm here, putting in the work.
What I can offer is something different: a genuine partnership. You're not just a transaction. I'm here when you need another set of eyes, someone to bounce ideas off, or simply someone in your corner.
My door is always open.
A massive newsletter, a huge Facebook group, or a 100K-subscriber YouTube channel can't replace that kind of personal connection.
What InfluenceWP needs is much like what ChangelogWP needed:
Support while it's here.
influencewp.com
Listened this morning on my run so many great takeaways. Remember never stop learning and evolving at any age and never be afraid to ask others questions!
Hector Serrano (@hectorserrranoo) runs what may be the most innovative paid growth program in Silicon Valley.
He joined @WisprFlow at 19, days after quitting D1 soccer. After making every ad himself for 1.5 years, he took the playbook the best e-com brands have used for years and made it work for B2B SaaS: creators make the ads, get paid a cut of the ad spend, and the best of them earn $100K+ a year.
Over the past year, Wispr Flow grew revenue 30x+ and recently raised at a $2B valuation.
Hector shares his full playbook.
We cover:
01:17 What Hector does at Wispr Flow
03:10 The number-one growth lever
04:25 When to start investing in paid ads
08:27 The paid-UGC strategy and how it developed
13:44 How creator compensation works: percent of ad spend vs. GMV
20:07 The profile of a great modern marketing hire
25:03 The importance of young talent
28:22 Hector’s journey from D1 soccer to Wispr Flow
31:03 Step-by-step: How to build a paid-UGC group from zero
43:03 Reaching out to creators
45:37 Building culture inside your creator group
48:31 The role of the media buyer alongside the creative lead
50:05 Team size and structure
53:44 Why UGC works even in technical and enterprise SaaS
56:15 Advice for people embarking on the creator path
59:50 Common mistakes to avoid
01:02:21 The sports approach to hiring
01:03:52 Why the best marketers are allergic to AI output
01:08:07 Founder-led content
01:16:01 Why YouTube packaging matters more than production quality
01:20:06 Lightning round and final thoughts
Also available on YouTube: youtube.com/watch?v=KzS5Qs7v…
Will Schmierer | BuiltWTF 🪠 🛠️ 👨💻 retweeted
🚨 ALERT: New episode of F*ck Off Friday! Paul C from @WPTutz joined me to discuss about AI-generated design and how it impacts our industry. Listen now! 🎧 #WordPress #WordPresscommunity
Spotify:
open.spotify.com/episode/7Lv…
Didn't expect this one.
Ship for Brains got picked for Show & Tell on @SpacefastHQ
Sitting right there between a carbonara site and a comic about AI.
Pretty dope!
shipforbrains.dev
Will Schmierer | BuiltWTF 🪠 🛠️ 👨💻 retweeted
Must-read for today.
I might be in a bubble, but this is the most important work we need in WordPress core right now:
make.wordpress.org/ai/2026/1…
Looking forward to it!
Ollie OS — Designed for humans, optimized for agents, built for the frontier. This is WordPress like you've never seen it before, and it's coming soon.
olliewp.com/ollie-os