
CEO & Founder @Magnific (formerly Freepik) • Ex @Google • Co-founder @BeSoccer_es (acq Livesport) • Founder Panoramio (acq by Google)
London, England
Joined September 2008
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This is the biggest announcement I've made in the history of the company
In 2010 we started Freepik. Today, what we built has outgrown that name.
It's time we change that. We are Magnific
you don't know how difficult it is to get this from Ana :)
Did @magnific really just release a model that's better than @midjourney?!? Seriously impressive! Congrats!
🇪🇸🫶🇪🇺💪
Today's AI models are a technical marvel. With enough expertise, you can steer them almost anywhere. But by default they have to serve many masters, and easy prompts give you bland results.
Magnific is not build for "anyone." We serve creatives, and the default mode on these models is not what our users want.
Months ago we started a project with these goals:
1) built on top of existing models. Leverage the existing AI models as the building block. Get better when models get better.
2) make the default generation by and for creatives. Easy to get great results.
3) trivial to stay on brand.
A new model from scratch will be something that will become obsolete in weeks / months. Our approach enhances them for our users, making a useful contribution that is long-lasting and differentiated.
After many false starts, we landed on a pre, post-processing, and routing layer on top of a few of today's state of the art models.
We tested the model first with our employees, and later with external users, on two tests: best image for a given prompt, and best image overall (blinding the prompt). The first checks prompt adherence, the last checks image aesthetics.
Magnific One came out first on both tests by a wide margin.
You can use it exclusively on @magnific, test it yourself and tells us what you think.
Tiktok is getting out of hand 🤣🤣🤣tiktok.com/@magnific_ai/vide…
Joaquín Cuenca Abela retweeted
THE SORROWFUL FIGURE is OUT NOW! ⚔️
What if the giants were real?
The first episode of Contanimation TV takes Don Quixote’s delusion seriously: if he sees giants, we see giants.
Produced by Contanimation Films × @magnific
#MagnificOriginals
Joaquín Cuenca Abela retweeted
Don Quijote volvió a cabalgar, esta vez por la pantalla de la Sala Equis. 🎬
Hoy vimos #LaTristeFigura de @Cont_animation y @magnific y escuchamos a Javier de la Chica, Guillermo Miranda, @asarria_ @cuenca y @matiass contar cómo nació este mundo. Qué noche. ✨
bueno, pues ya estamos todos
🤔¿Eres de la IA o eres de ay ay ay...?
👉Encuentra respuestas a la situación actual en este vídeo de nuestro director general #IA #IAsegura #IAresponsable
Joaquín Cuenca Abela retweeted
Backrooms Nemoris S1E01: It Eats Light
I've spent the last six months working in secret on this pilot episode for a new Backrooms canon. We premiered this week in Toronto and a it's now available on all platforms: a new Magnific Originals series!
This is quite possibly the most complex project I've ever taken on in my life. Yep, even if that sounds like an exaggeration, it took even more effort than building the first version of Magnific Upscaler.
I had never before tried to bring such a concrete, specific vision to the screen while pushing the current state of the art as far as possible. Every scene you see in this episode, every object, every movement of a character's hands, every space, every hum of the fluorescent lights... it's all there for a very specific reason, with absolute control and intention on my part. I never imagined that something that looks so simple on the surface could be so incredibly complicated.
The script is my own, based on the original Backrooms concept (the iconic 4chan image) but developed to create an entirely new canon from scratch. In this first episode, I reveal barely more around 5% of the overall puzzle, so you may end up thinking: what the f*ck did I just watch? Or you may need multiple viewings to pick up on some extra clues, because several of them are genuinely hidden. The idea is to create a full 10 episode series, an anthology, and have you, the viewers, gradually piece together the puzzle yourselves as the clues are revealed.
Beyond the video and image generations, I did all of the editing in DaVinci Resolve, with particular attention to the sound. I'd say around 60% of the time I spent on this project went into sound. In some scenes, there are more than 13 stereo tracks layered at the same time, using sounds I recorded myself or created and edited from generations and foley libraries. Every sound, every voice, and every gasp is designed to pull you into the world of the story and make you feel like you're actually there. That meant spending an enormous amount of time on sound design, thinking about things like the individual position of each sound in space, EQ, reverb to simulate different environments, the sense of immersion, etc. I've never learned so much about something so quickly.
As for the generations, a few numbers:
• 12 hours of total generated video for 17 minutes of final footage 🤯
• More than 7,000 generations in total.
• An average of around 60 generations for every 15 seconds of final footage.
• 6 months of work, including many weekends, with just one person behind the whole thing... I almost lost my mind.
• Platform: Magnific, of course. Models: mainly Seedance 2.0 and 2.5 for video generations, and Nano Banana Pro and Seedream 5 for image references.
• Approximately $20,000 in total token costs, not including the value of my own time.
For the next episodes, I can't do this alone again or I'll go crazy. My plan is to put together a small team: voice actors, a colorist, 3D VFX artists, a sound designer, and, in general, people from the traditional film industry who can help us professionalize our pipeline and take this story to another level. If you're reading this and you think you might be interested, please leave a comment.
Ah! If you have any technical questions about how this was made, I'd be happy to answer them. Feel free to ask me anything you like!
Anyway, I'll leave you with the episode. For the love of everything holy: please watch it at home, relaxed, on a big screen, with a good sound system or a quality pair of headphones, the lights off, and some popcorn.
And most importantly, enjoy.
Nemus te reddat!
jev is on 🔥 you unlock next level growth when you improve something an order of magnitude. @fal H3 max is another example of a model that is making a killing
🍿 had a great time watching this with the kids. See you all in Madrid!
100% this. You need experts with skills to tell a great story. AI will empower us to tell stories on genres that were underserved because it had a difficult ROI. AI will increase our options. Important question is not which tasks are cheaper, is which tasks are now realistic
This is so misguided. The Y axis is supposed to be the time it would take a HUMAN expert to solve that problem. The Navier-Stokes problem has been open 90 years. I don’t think 8/10 professional mathematicians can solve it, no matter how much time they spent on it. This is a singularity, not an exponential.


















