product marketing x gtm guy. doing life one step at a time ✨
Lagos
Joined December 2011
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I made good on my promise.
Here's the full walkthrough on setting up marketing skills in Claude Code 👇
📑 Follow along with the slides to copy the prompts and get the resources: gamma.app/docs/How-to-Set-Up…
If you have any questions, drop them in the comments. Happy to help!
If you work in marketing, this GitHub repo has ready to use skills you can clone into Claude Code to power your work: github.com/coreyhaines31/mar…
Happy shipping ✨
Bolaji Anifowose. retweeted
These are my favorite GTM engineering accounts on X.
The selection process was rigorous: I like to read their posts, and I thought, “Hey, that’s useful. This is a great account.”
No scoring model.
No industry panel.
Grouped by what I’d follow them for. Plenty of crossover, obviously.
GTM SYSTEMS & AI BUILDS
@retttx — Helped build Clay’s GTM engineering function. Shares how the systems fit together.
@BenyaminHolley — Hands-on builds with Claude Code and lessons from shipping real GTM systems.
@gtm_engineer — Workflow breakdowns, operator interviews, and practical GTM engineering tutorials.
@jai__toor — Builds GTM developer tools at Deepline and shares recipes for acting on technical signals.
@idogoldd — Builds AI GTM agents at Swan and shares lessons from putting agents into production.
GTM STRATEGY & FRAMEWORKS
@brendanjshort — Breaks down how AI-native revenue teams work through The Signal.
@schoeny — An analyst’s perspective on AI, GTM tools, and where the market is heading.
@fivosaresti — Maps the full GTM system, from ICP analysis and market mapping to outreach.
@dan__rosenthal — Detailed frameworks for GTM motions, signal architecture, and AI-powered operations.
@nathanclark — Perspectives on GTM operations, revenue growth, and applying AI to everyday work.
SIGNALS & TARGETING
@ENowoslawski — Deep outbound expertise, from enrichment and buying signals to campaign execution.
@itsalexvacca — Clear breakdowns of buying signals and coordinated GTM execution.
@FlorinTatulea — Practical builds for account scoring, prospecting, and win-back campaigns.
@Nickkonsta — Signal-based outbound and finding the right moment to reach a buyer.
OUTBOUND EXECUTION & INFRASTRUCTURE
@coldemailchris — The daily mechanics of outbound: sourcing, enrichment, campaigns, and follow-up.
@bretonwill — List quality, campaign QA, and outbound systems that hold up at scale.
@AaronxShepherd — Shows how offers, targeting, infrastructure, and execution connect to pipeline.
@RCIllingworth — Cold email infrastructure, deliverability, and consistent execution.
@ankit_saas — Workflows connecting lead sourcing, research, messaging, and automation.
@draprints — LinkedIn and cold email playbooks, from setup to reply handling.
GTM PRACTICE & CAREER
@itsMoveek — Product marketing and GTM perspectives, plus resources for getting into GTM engineering.
@MitchellKeller_ — Practical outbound ideas, AI workflows, and an active voice in the GTM conversation.
@Jesusvivas11 — Shares perspectives on building GTM systems for B2B companies.
SALES CRAFT & PIPELINE
@morganjingram — Outbound systems, sales craft, and keeping the human connection in prospecting.
@TechSalesGuy — Sales storytelling and practical advice on outbound, partnerships, and building pipeline.
Who else should be in my feed?
Reply with other accounts that you think should be on this list.
Bolaji Anifowose. retweeted
Now we have a landing page in addition to the pdf.
If you’re a tech marketer in Africa, a founder and or an investor in Africa Tech, and looking for locally relevant benchmarks or refs for your work, or startup, you should scroll through
temsiafrica.s.gy/tmpulse26
The Africa Tech Marketing Pulse 2026 report is now live on @salaryindexng
Explore how founders fund marketing, what investors expect, and how in-house and freelance marketers experience the work.
Get inside the business of tech marketing in Africa.
temsiafrica.s.gy/tmpulse26
Mehn, putting things into perspective, AI has genuinely changed my life.
I don’t even flinch when Anthropic comes for their $100 monthly bill. The ROI >>>
Mehn, Nigeria will have you dealing with low quality problems.
What do you mean there will be no light for a whole week ???
Love getting good reviews like this 🎉
If you’ve been looking an introductory course on GTME, you should check out my free course on @trefordafrica
Here you go: treford.africa/product/maste…
Hi @bachs_hq @the_boludada,
Could you please check your DMs?
I have a blocker that needs to be resolved. Thanks!
Man, Raenest and their constant changes to banking providers have really frustrated me this year.
Looks like it’s time to leave the fintechs and just get a proper domiciliary account.
Can anyone recommend a bank with the best experience?
QA is one of the biggest steps for me when building GTM systems. With complex, multi-step workflows, things break quietly.
In this video, I walk through how I QA the workflows I build in Clay, using a Claude Code skill that checks every row against the spec.
Want to learn how to build and deploy GTM systems end to end with Claude Code, GitHub, Clay, n8n, HubSpot & more?
I'm facilitating the @trefordafrica piooner GTM Engineering cohort alongside @oyinakindele and @Imranthe1st, starting November 7th.
You can learn more and sign up here: live.treford.africa/livesess…
Repost and share with anyone looking to get into GTM Engineering.
Man, it’s wild! Kilode.
if you are head of marketing at @Providusunity you need to restrain your email marketing team. 7 emails in one day is ridiculous, you are clogging our mail boxes and you clearly do not care about your domain reputation. the only reason why i have not unsubscribed is because i don't want to miss important updates but trust me, i am this/close
Capitalism is crazy mehn.
Bachs has already been swapped out as the payment provider.
It’s a dog eat dog world.
Man, I’ve got super smart people in my GTME community.
Everyone is always building & shipping really cool stuff.
Bolaji Anifowose. retweeted
Over 1 million players in 3 days!
I asked @Shalom_HeyEliy how it happened for Lagos Life, what broke, and if she’s selling for $100,000.
Bolaji Anifowose. retweeted
I am surprised that people are surprised this is how I prompt Claude.
Talk to Claude the way you would a coworker. There's no secret to prompting. There's no need to be overly scaffolded or prescriptive for most tasks -- give Claude a goal, and it will figure it out.
Back in the Sonnet 3.5 days, your prompt mattered a lot. Nowadays, it's much more important to communicate to the model:
1. What you want it to do
2. How much effort you want it to spend
3. How it should verify that it did the right thing
Love it 🔥
I built a game we grew up playing in Nigeria.
Small pitch, tiny posts, no keeper. Just dribbling, passing, shooting and trying not to get cooked.
Plays in your browser, no download.
MONKEY POST
Check it out here:
monkeypost.xyz
Bolaji Anifowose. retweeted
In 2022, @dayoadedejii, I, alongside 4 other friends co-founded @dynastyafrica_
In Q2 2026, specifically in June, Dayo Adedeji took a series of actions that has discredited and forcefully removed me and the other co-founders, co-owners, also executive directors and shareholders from @dynastyafrica_
I’ve recently seen the massive PR he is doing around himself, looks great but I am disappointed and here’s the truth:
THREAD!