James Fetter

ClipHaus is hiring a Video Editor. After Effects and Premiere Pro. Both. Non negotiable. We need someone who understands what makes short form content actually perform. Not just how to cut a video but how to make someone stop scrolling in the first two seconds. If that is you, send your best clip to my DMs.

a lot of people are going to watch more gta 6 than they actually play streams, reactions, car builds, map breakdowns. thousands of creators posting every day for months if you’re a brand trying to reach gamers, that’s where they’ll be not on your page. on theirs that’s what we do at ClipHaus. we pay independent creators to post a brand’s content on their own accounts. so you show up in front of people who were never going to find your page and you’re not stuck with one video. different creators, different angles. you see what people actually watch and do more of it they see you on one page. then another. then again tomorrow everyone’s asking how to make money clipping gta 6 better question is who’s paying for those clips

all these GTA 6 money guides are showing people how to make clips. the question worth asking is who’s paying to get them distributed that’s the business we’re building at cliphaus brands want to reach an audience. clippers have accounts and know how to get content in front of people. we bring those together through paid distribution campaigns GTA 6 gives that model a huge opportunity. people looking for content, creators looking for ways to earn, and brands looking for a relevant way into the conversation claude and editing tools can help someone turn footage into more versions faster. but uploading a clip doesn’t automatically mean someone owes you money lol find a funded campaign. check what content you’re allowed to use, what the brand wants included, and which views qualify for payment then test. different hooks, different edits, different angles. look at what actually gets watched and shared and build on it for clippers, that’s a practical way to approach the opportunity. for brands, it’s a network of people distributing content to audiences they want to reach

gta 6 is a massive opportunity for brands that understand clipping think about where the attention is going. gaming pages, streamer highlights, reactions, edits. people opening their phones specifically looking for more gta content now think about how a brand gets in front of that audience that’s where cliphaus comes in. we organize campaigns that pay independent creators to distribute content across their accounts. a whole network posting, reaching different audiences, testing different versions for a brand that fits the gaming audience, gta gives that distribution something people already want to watch. the job is finding a way for the product to belong in it then you have volume. different creators trying different hooks and formats. you see which ones get attention and put more behind what works more opportunities to get discovered. more chances to become familiar. beyond one post on the company account people are looking at gta 6 and asking how they can make money posting clips we’re looking at how brands can work with those people to reach the audience showing up to watch them

used to watch f1 as a kid. now I’m handling the clipping campaign for coinbase x aston martin f1. still watching the cars. just have a slightly different reason to check the numbers now lol @cliphausinc 🏎️

most people have no idea how good their content is because they post it once and call that a test 40 minute podcast. you pull one clip, put it on the company account, it gets 600 views. now the whole episode is a dud? based on what lol you tried one moment from the episode, one way of opening it, on one account. that’s the entire test with clipping you give that same episode to hundreds of thousands of people. different moments, different edits, different pages now you can see what happens when those versions actually go out. if the same 15 seconds keeps taking off across different accounts, you know what to make more of that’s where the volume matters. a thousand posts gives you room to try things you’d never bet on if you only had one video going out and the best part is the winning clip might already be sitting in the episode you were about to give up on

the most valuable real estate in 2026 is the social media algorithm brands paying millions to be on a busy street. meanwhile everyone walking down that street is looking at their phone lol that’s where i want my brand someone opens tiktok. sees us. scrolls for a bit, another creator talking about us. next day, again different people. different videos. same brand tell me that isn’t valuable and this is what people miss when they hear “clipping.” still thinking about someone cutting up a podcast i’m talking about getting a brand in front of people by being all over their IG feeds. through accounts they actually watch you can have the nicest storefront on the block. i want to be the reason someone goes looking for it

this is what the fastest growing companies don’t tell you: they’re constantly testing content. not 5 videos. not 10 videos. hundreds. because the only way to know what works is to test more. different hooks. different formats. different creators. most companies try to guess what consumers want. the best companies let the market tell them. that’s the power of creator distribution. most companies are still trying to make the perfect post. the best companies are building machines that can test thousands of them. if you’re not thinking about distribution yet, you’re late.

successful AI founders won’t tell you this. if you’re building an AI company and you haven’t tested clipping yet you’re missing out on one of the cheapest growth channels right now. you literally have thousands of people creating content around your product, and you only pay when the content generates results. $0.10-$1 CPM 40-50x cheaper than traditional paid ads. I’ve been scaling brands through a network of 250k+ clippers. the AI companies figuring this out early have an unfair advantage. you getting left behind.

this is what the fastest growing brands don't tell you: they’re constantly testing different content formats, different hooks, different creators, and different angles. they aren’t just posting one video and hoping it works. they’re putting out hundreds of pieces of content every month to figure out what actually connects with consumers. but doing all of that internally is basically impossible. what they do instead is launch mass clipping campaigns. you set a budget and have creators make content around your brand. you can give creators examples of formats that are already working, provide the assets, and let them create variations at scale. one winning format can become 20, 30, even 50 different pieces of content. and this happens before brands commit massive budgets into traditional ads. you only pay creators when they generate verified views. with CPMs starting around $0.10-$2, brands can scale content distribution based on actual performance. more creators. more content. more formats tested. find the winners. double down. scale. that’s how brands build distribution systems instead of relying on one piece of content going viral. if you’re a brand founder and you’re not testing this yet, you’re leaving growth on the table.

successful SaaS founders won’t tell you this. if you’re building a SaaS company and you haven’t tested clipping yet you’re missing out on the cheapest growth channel. you literally have thousands of people posting content for you, and you only pay these CPMs, when the video is converting for you. $0.10–$1 CPM 40–50x cheaper than traditional paid ads. I’ve been scaling brands through a network of 250k+ clippers. the brands figuring this out early have an unfair advantage. you getting left behind.

brands are still obsessed with follower count. i think it’s one of the dumbest metrics to focus on right now. having 1M followers means nothing if those people don’t care about your content. every platform is becoming an interest-based feed, not a follower-based feed. the algorithm rewards what people engage with. not who has the biggest audience. stop buying reach. start earning attention. this is why clipping is becoming such a powerful distribution channel. you don’t need to build the audience yourself when you can get your content in front of the right people across thousands of pages.