James Fetter retweeted
drake, future, travis scott, loe shimmy.
all on one record, with ClipHaus handling the clipping campaign.
not a bad lineup to have on the roster lol
YA HIT powered by @cliphausinc is live on @contentrewards
James Fetter retweeted
Today the NASDAQ is more than 5% down Trillions deleted! If you instead of buying shares from NASDAQ did a clipping campaign you’d be 50% up 😌
James Fetter retweeted
Raising Cane’s just launched on Content Rewards with @cliphausinc
Going to be hard to name a brand that isn’t on here
James Fetter retweeted
seeing @cliphausinc on AP News today is honestly a surreal feeling
our Coinbase x VALORANT campaign generated 35M+ organic views and 15,000+ clips, and now we’re seeing that work get recognized on a much bigger stage
we spend so much time focused on the next campaign that sometimes we forget to appreciate how far we’ve come
incredibly grateful to be trusted by brands like Coinbase and to have a team that puts in the work every single day to make these things happen
none of this happens overnight, and we don’t take any of these opportunities for granted
still so much more to build 🤝
apnews.com/press-release/ein…
James Fetter retweeted
When someone asks me to look at their marketing, the method gets picked in the first 20 minutes of looking at their business
The decision tree:
Do they have a library of video content? If yes, clipping is the play.
An info coach with 200 podcast episodes is sitting on thousands of clips that just need cutting and distributing. Cheapest attention available because the raw material already exists
No video library? Then run UGC
Hire vetted creators, script them around the offer, and produce the library from scratch. Costs more upfront but every video is built to convert instead of repurposed
Don't want faces at all? Slideshows 100%
Faceless, cheap to produce, and you can test 30 angles in the time it takes to shoot one ugc video
Whichever method runs, the winners don't stay organic. When a video takes off, that exact video gets paid budget behind it
The organic run already proved the creative converts, so ad spend only ever touches proven videos
Then look at where the traffic lands. A great funnel with a weak offer converts nothing, and a great offer inside a broken funnel bleeds money on every click. If either is off, it gets rebuilt before a dollar goes to distribution
Sometimes the leads need a warming layer between the content and the checkout, so that gets built too
None of this is complicated individually.
The skill is knowing which combination fits which situation, because running the wrong method perfectly still loses money
James Fetter retweeted
one thing i’ve learned building companies:
the hardest part isn’t finding talented people
it’s finding people who care as much as you do
skills can be taught
but finding someone who looks at a problem and thinks “how do we fix this?” instead of “that’s not my job”
that’s the difference
the best people on your team don’t need to be pushed
they push the company forward themselves
James Fetter retweeted
I fucking love seeing the moment a creator or brand goes from “doing well” to “wait… why are they everywhere?”
That shit is addicting.
There’s nothing better than helping build something that people can’t stop seeing.
🚀
James Fetter retweeted
me and my business partner argue almost every single day
and honestly i think its one of the healthiest parts of our company
i’ve built a business before where i surrounded myself with too many yes men and people were more concerned with keeping everyone happy than actually saying what they thought
never doing that again
if me and my cofounder think completely different things i’d rather argue about it for an hour and get to the right answer than have him agree with me because i’m the ceo
conflict isn’t always a bad thing
sometimes it just means both people actually give a fuck
#clipping #ClipHaus
James Fetter retweeted
I JUST SOLD MY COMPANY AT 16 YEARS OLD
words can not describe how i feel rn
we exited for 7-figures. virality did $3M+ in revenue in 10 months, fully bootstrapped
this is the full story of how it all started and ended, but first I need to be honest:
my name isn’t alex, its yanal. as of today i’m one of the youngest self made millionaires in the world
but it wasn’t like this a few years ago. when i was 14 i realized i wanted to build something awesome (and make a lot of money doing so)
i found my cofounder Ivelin because one of his affiliates was posting on TikTok about a make money server. i joined as a regular member, nothing special. when he reopened the affiliate program I jumped in and my first video did 3M views.
that got me promoted to manager. a while later I pitched him on starting a clipping agency together. that agency became Virality.
we met Matt on discord around the time he got a job offer at Whop to be their head of clipping
i told him not to go, and to start Virality with me. he said yes
we’re three teenagers who met on the internet, zero funding, zero connections. and in under a year we built something worth acquiring.
and it has been the most FUN time of my life
we’ve been on the wall street journal, got in contact with the whitehouse, ran content for BILLIONAIRES, pissed off tjr, worked with tjr, have made todays news dozens of times, and our content has been seen by 300B+ people
Virality is in great hands with .@ninja_reach and will keep helping creators and brands win.
as for us, we're going all in on Content Rewards, the platform Virality itself runs on. we built one agency on top of it. now we're building what every agency in this space runs on.
shoutouts to my cofounders, close friends and partners:
@waliet took a shot on a random affiliate with one viral video and let me pitch him a whole company. mentored me from day one. nobody understands this industry like him.
@organicbond could've been our biggest competitor. Instead he became the best CGO I know and the hardest worker on the team.
@facelessfarms for being our head director and one of the best marketers i’ve ever worked with. this guy is amazing.
@danvsi for picking us up to build content rewards with him. none of this would be possible without his influence
@itspairaw for helping us with our twitter content early on and later on during the transition. hands down the best marketer on twitter.
and most importantly: thank ALL of you for following me and supporting me
stay in touch, content rewards has some massive updates coming soon
and i can NOT wait to share them with you
James Fetter retweeted
Spencer Pratt is currently running 2 paid clipping campaigns.
Creators are being offered $$ to post clips of Pratt from the recent debate, along with Pratt's recent podcast appearances.
Pages need to have 50%+ USA audience to participate, but do not need to be based in CA.
James Fetter retweeted
Spencer Pratt (candidate for Mayor of LA) is currently running 2 clipping campaigns
He will generate over 25 million views from this $30,000 campaign
Every future political candidate will use clipping
Netflix is using it to promote comedy specials
Countries are using it to promote tourism
Tech companies are using it to promote their earnings calls
The clipping phenomenon is just starting
James Fetter retweeted
Content Rewards Education is live on Whop.
What this means for anyone who makes content:
-> You now have a clear path to making money
-> Step by step, for free, no experience needed
Clipping is the highest ROI skill online right now
And anyone who can make good content should be able to get paid for it.
Today, we make it easier to start.
whop.com/contentrewards