Creative Director @cliphausinc | Fashion girly taking over marketing ;)
Los Angeles, CA
Joined February 2014
- Tweets449
- Following40
- Followers238
- Likes8.8K
Pinned Tweet
Finally decided to bring my creative brain to X hiii :)
I'm the Creative Director @cliphausinc, so basically my entire day is clips, campaigns, brands & figuring out what actually makes people stop scrolling
Excited to share what we're building 🤩
If I were marketing a game right now, I’d definitely be paying attention to all the GTA 6 clipping hype.
I’d focus on clips showing funny gameplay moments, close calls, or little details people might miss. Each one deserves its own hook.
A trailer introduces the game, but clips give people more moments to discover and share.
Made myself into a GTA 6 character!
🤖 Made with AI
you can take the exact same 15 seconds of a concert and turn it into two completely different pieces of content.
open with "wait for the note" and suddenly everyone's paying attention to the singer.
open with "listen to the crowd" and now it's about the feeling of being there.
same footage, completely different reason to watch.
Jen Lerner retweeted
Nothing is ever as bad as you think it is because no one cares about you as much as you think they do.
Jen Lerner retweeted
one of the craziest things about building ClipHaus is how much the conversations have changed in just a year
we went from having to explain to brands what clipping even was to getting on calls with some of the biggest companies in the world that already have budgets set aside for it
and the funny part is we're still having to explain to people that clipping isn't just cutting up podcasts
the industry is growing faster than most people realize
and i genuinely think we're still early
planning a shoot is basically interior design for the only corner of my room anyone will ever see
B roll action
a very specific kind of humbling is writing "say it naturally" in a script qnd then being the person that has to say it naturally
Me locked in when filming 🤣🤣🤣
i love a brief that tells me who should care! Ex "people who still talk about their friet concert" gives me so much more to work with than "music fans" 😋🪩✨
Jen Lerner retweeted
our official @cliphausinc second office @11Miami
met @erikcreates and @Builtbybosley at this legendary establishment, and now we're building one of the fastest growing companies in a 40 billion dollar industry together. so we had to rep the homefield
Being a creative director is saying "something feels off" and then you realize its the font you've been staring at for 20 mins😅
Also hii i decided to work while standing today perks of being remote
Jen Lerner retweeted
Clipping isn't just an idea anymore. It's a whole economy, and CNN Business just proved it
Don’t sit on the sidelines… Join @cliphausinc and start getting paid for your clips.
CNN Business goes inside the clipping economy: how creators choose moments from longer videos, turn them into short clips, and get paid for the views they earn.
Watch the full report under Featured Coverage on our press page: cliphaus.net/press
Jen Lerner retweeted
Today the NASDAQ is more than 5% down Trillions deleted! If you instead of buying shares from NASDAQ did a clipping campaign you’d be 50% up 😌
Jen Lerner retweeted
the most valuable real estate in 2026 is the social media algorithm
brands paying millions to be on a busy street. meanwhile everyone walking down that street is looking at their phone lol
that’s where i want my brand
someone opens tiktok. sees us. scrolls for a bit, another creator talking about us. next day, again
different people. different videos. same brand
tell me that isn’t valuable
and this is what people miss when they hear “clipping.” still thinking about someone cutting up a podcast
i’m talking about getting a brand in front of people by being all over their IG feeds. through accounts they actually watch
you can have the nicest storefront on the block. i want to be the reason someone goes looking for it
Jen Lerner retweeted
one thing nobody really tells you about running an agency is that not every $50k deal is worth $50k
early on you see a big budget and you're ready to do whatever it takes to close it
then you start realizing some clients will take up 5x the time, 10x the attention, and somehow still find a way to make the entire thing unprofitable lol
we've been getting much more selective with the opportunities we take on
sometimes saying no to a big deal is the best business decision you can make
the reference is a starting point. the interesting part is deciding what feels right for your brand and what to leave behind!!
1st pic is where i started to the 2nd pic to how i have elevated the brand presentation!
Jen Lerner retweeted
Big flavor. Bigger reach.
WK Burgers + WK × Dunkin’.
4,000+ clips. 17.4M+ combined views.
We brought food close-ups and taste-test moments to more feeds through our creator network.
See the case study:
cliphaus.net/case-study/wk
as a creative director, i love a pretty edit. but pretty only gets attention. story gives people a reason to stay.
make sure your storytelling is as intentional as your visuals.
3
72
