Mitchell Parton (@mitchellparton) header
Mitchell Parton (@mitchellparton) profile picture

Mitchell Parton

@mitchellparton

Senior Commerce Reporter @adweek | past: @modernretail, @bizjournals, @dallasnews | music and journalism alum @uofcincy

 New York, NY
Joined November 2011
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Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)
Mitchell Parton retweeted
Modern Retail (@modernretail) profile picture
Modern Retail
@modernretailJan 8
The same hedge fund that pushed for change at Kellanova and Tylenol maker Kenvue now has its sights set on Target. buff.ly/hXNOJTM
Activist investor could force even more change at Target

Activist investor could force even more change at Target

The same hedge fund that pushed for change at Kellanova and Tylenol maker Kenvue now has its sights set on Target.

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Mitchell Parton retweeted
Wario64 (@Wario64) profile picture
Wario64
@Wario6428 Nov 2025
Kraft Original Mac & Cheese Mac Friday 65" Box, 65 Count of 7.5 oz Boxes goes up on Walmart exclusive in 60 minutes (9 PM PT - $19.37) buff.ly/zdUIMSg #ad -65" TV-sized box -65 boxes of Mac n Cheese -4K Noodles
Image from Wario64 (@Wario64)
Image from Wario64 (@Wario64)
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Mitchell Parton retweeted
Digiday (@Digiday) profile picture
Digiday
@Digiday14 Nov 2025
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019. buff.ly/sEVlQ0Q
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Mitchell Parton retweeted
Digiday (@Digiday) profile picture
Digiday
@Digiday7 Nov 2025
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer. buff.ly/riqNOa3
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Mitchell Parton retweeted
helen (@helen) profile picture
helen@helen5 Oct 2025
let’s be real the best invention of the last five years is not chatgpt. it’s nerds gummy clusters
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🚨 SCOOP: Target is giving away year-long subscriptions to its Amazon Prime competitor, Target Circle 360, to some customers.
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Story: modernretail.co/technology/t…
Target is offering free 1-year subscriptions to Target Circle 360 to some shoppers

Target is offering free 1-year subscriptions to Target Circle 360 to some shoppers

Target appears to be experimenting with how it can drive more shoppers to join Target Circle 360, its answer to Amazon Prime and Walmart+.

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SCOOP: Walmart is now selling verified Labubu plushes, some for more than $200 modernretail.co/operations/w…
Walmart starts selling Labubu, some for $200-plus, via StockX

Walmart starts selling Labubu, some for $200-plus, via StockX

Walmart appears to be hopping on the Labubu hype train. As of Monday, more than 50 Labubu dolls and other collectibles from Pop Mart's The Monsters series appeared on Walmart's third-party marketpl...

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NEW: I explored the impact of Target entering small towns across America. modernretail.co/operations/t…
Target is heading to small towns across America. They've been waiting

Target is heading to small towns across America. They've been waiting

Three out of four Americans live within 10 miles of a Target store. But, the big-box retailer wants to grow that base.

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Mitchell Parton retweeted
🥔 (@salzmann__) profile picture
🥔
@salzmann__16 May 2025
😍
Image from 🥔 (@salzmann__)
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Scoop: Kroger quietly discontinued its Kroger Ship third-party marketplace and shipping service earlier this year. The grocer launched Kroger Ship as a ship-to-home platform with private-label products and center-aisle groceries in 2018. It later added third-party sellers.
Image from Mitchell Parton (@mitchellparton)
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Story: modernretail.co/technology/k…
Kroger quietly shuts down third-party marketplace and shipping service

Kroger quietly shuts down third-party marketplace and shipping service

Kroger quietly discontinued its third-party marketplace and shipping service, Kroger Ship, earlier this year, Modern Retail has learned

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🎒SCOOP: Outlet operator Tanger plans to begin back-to-school marketing campaigns almost two months earlier than last year due to tariff-related uncertainty, CEO Stephen Yalof tells me.
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Story for @modernretail: modernretail.co/marketing/ta…
Tariffs push Tanger to start back-to-school campaigns almost two months early

Tariffs push Tanger to start back-to-school campaigns almost two months early

Because of economic uncertainty, outlet mall owner Tanger plans to kick off its back-to-school marketing about two months earlier than usual.

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👕 EXCLUSIVE: Big Lots is swapping the furniture for apparel and going back to its “treasure hunt” roots. modernretail.co/operations/n…
New owner reveals plan to revive Big Lots with less furniture, more apparel

New owner reveals plan to revive Big Lots with less furniture, more apparel

Big Lots' new owners plan to scale back the furniture selection and lean into low-priced, name-brand apparel.

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Fearing uncertainty, retailers have been hesitant to move forward with leasing or buying property on which to build new locations, brokers told me. modernretail.co/operations/r…
Image from Mitchell Parton (@mitchellparton)
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Walmart has begun a five-year strategy to significantly grow the number of gas stations next to its new and existing stores. And, as it has aimed to do throughout its business, the retailer hopes to win over customers by offering the lowest prices. modernretail.co/operations/w…
Image from Mitchell Parton (@mitchellparton)
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Nintendo already seemingly put a “Trump tax” on the Switch 2. Will they have to raise the price even more? modernretail.co/technology/w…
With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming's biggest launch in years

With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming's biggest launch in years

The Nintendo Switch 2 is the first example of a major game console launch in the face of the latest round of significant tariffs.

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The real reason DoorDash needed a financing service? 25% of its users order from non-restaurant merchants. modernretail.co/technology/d…
DoorDash explains that its viral buy-now, pay-later deal with Klarna wasn't meant for burritos

DoorDash explains that its viral buy-now, pay-later deal with Klarna wasn't meant for burritos

"We didn't need BNPL for a burrito," a DoorDash executive said at Shoptalk in explaining its recent buy-now, pay-later deal with Klarna.

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Mitchell Parton retweeted
Azradok (@Azradok) profile picture
Azradok@Azradok20 Mar 2025
They're doing the meme.
Image from Azradok (@Azradok)
More Perfect Union (@MorePerfectUS) profile pictureMore Perfect Union
@MorePerfectUS20 Mar 2025
DoorDash and Klarna have signed a deal where customers can choose to pay for food deliveries in interest-free installments or deferred options aligned with payday schedules.
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