Mitchell Parton (@mitchellparton) header
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Senior Commerce Reporter @adweek | past: @modernretail, @bizjournals, @dallasnews | music and journalism alum @uofcincy

New York, NY
Joined November 2011
Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)Photo by Mitchell Parton (@mitchellparton)
Mitchell Parton retweeted
Kraft Original Mac & Cheese Mac Friday 65" Box, 65 Count of 7.5 oz Boxes goes up on Walmart exclusive in 60 minutes (9 PM PT - $19.37) buff.ly/zdUIMSg #ad -65" TV-sized box -65 boxes of Mac n Cheese -4K Noodles
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Mitchell Parton retweeted
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019. buff.ly/sEVlQ0Q
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Mitchell Parton retweeted
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer. buff.ly/riqNOa3
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Mitchell Parton retweeted
let’s be real the best invention of the last five years is not chatgpt. it’s nerds gummy clusters
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Mitchell Parton retweeted
😍
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Mitchell Parton retweeted
They're doing the meme.
DoorDash and Klarna have signed a deal where customers can choose to pay for food deliveries in interest-free installments or deferred options aligned with payday schedules.
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Mitchell Parton retweeted
More consumers are voting with their wallets this year, as boycotts against Target, Amazon and more are underway. It could add to a potent concoction of challenges for brands and retailers already on thin ice. buff.ly/qukfkaz
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Mitchell Parton retweeted
After Joann's second bankruptcy, financial services firm GA Group now plans to acquire most of the company’s assets and wind down operations at all locations. Here's how the company got here from a promising IPO just a few years ago. buff.ly/2KbHVJZ
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Mitchell Parton retweeted
DTC challenges including customer acquisition, inflation and inventory liability led Folden Lane to up its focus on wholesale in 2023. Now, with a presence in about 10,000 stores, wholesale makes up almost all of the startup's business. buff.ly/41nhX1x
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Mitchell Parton retweeted
Retailers including Kroger and Walmart are monitoring how GLP-1 drugs like Ozempic could create opportunities to grow their pharmacy businesses and also reduce sales of snacks in their grocery aisles. buff.ly/4jWnGmh
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Mitchell Parton retweeted
Attempts to bring robots into retail environments have had mixed results. But with its fleet of robot models, including a popular coffee barista named Adam, Richtech Robotics is hoping to succeed where others have failed. buff.ly/40Ra2Ie
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Mitchell Parton retweeted
Scoop: Macy's has abruptly ended its tuition-free college program for employees less than three years after it launched it
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Mitchell Parton retweeted
Big news on the Walmart Marketplace front. It's now listing all of Rebag's inventory, adding tens of thousands of luxury products. A big way to increase its luxury presence (and, of course, one-up Amazon). Great story from @mitchellparton modernretail.co/technology/w…
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Mitchell Parton retweeted
Walmart’s global advertising business saw year-over-year growth of 28% — the most this fiscal year. Advertising has grown to become almost a third of Walmart’s overall operating income of $6.7 billion, per its CFO. buff.ly/4fAohHE
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Mitchell Parton retweeted
Satirical news site The Onion has won the auction to acquire conspiracy theorist Alex Jones' Infowars cnn.it/48LZj5r
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Mitchell Parton retweeted
With more essential items locked behind security glass, retailers are trying out new technology that aims to make the shopping experience easier while still cracking down on retail theft. buff.ly/3Z2CMy0
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you’re not fooling anyone
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Mitchell Parton retweeted
It's unclear when exactly the U.S. presidential election will be decided, and some brands and agencies have decided to cut down on advertising on and for a few days after Election Day. buff.ly/4elbJlL
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