
Senior Commerce Reporter @adweek | past: @modernretail, @bizjournals, @dallasnews | music and journalism alum @uofcincy
New York, NY
Joined November 2011
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Mitchell Parton retweeted
The same hedge fund that pushed for change at Kellanova and Tylenol maker Kenvue now has its sights set on Target. buff.ly/hXNOJTM
Mitchell Parton retweeted
Kraft Original Mac & Cheese Mac Friday 65" Box, 65 Count of 7.5 oz Boxes goes up on Walmart exclusive in 60 minutes (9 PM PT - $19.37) buff.ly/zdUIMSg #ad
-65" TV-sized box
-65 boxes of Mac n Cheese
-4K Noodles
Mitchell Parton retweeted
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019. buff.ly/sEVlQ0Q
Mitchell Parton retweeted
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer. buff.ly/riqNOa3
Mitchell Parton retweeted
let’s be real the best invention of the last five years is not chatgpt. it’s nerds gummy clusters
Mitchell Parton retweeted
More consumers are voting with their wallets this year, as boycotts against Target, Amazon and more are underway. It could add to a potent concoction of challenges for brands and retailers already on thin ice. buff.ly/qukfkaz
Mitchell Parton retweeted
After Joann's second bankruptcy, financial services firm GA Group now plans to acquire most of the company’s assets and wind down operations at all locations. Here's how the company got here from a promising IPO just a few years ago. buff.ly/2KbHVJZ
Mitchell Parton retweeted
DTC challenges including customer acquisition, inflation and inventory liability led Folden Lane to up its focus on wholesale in 2023. Now, with a presence in about 10,000 stores, wholesale makes up almost all of the startup's business. buff.ly/41nhX1x
Mitchell Parton retweeted
Retailers including Kroger and Walmart are monitoring how GLP-1 drugs like Ozempic could create opportunities to grow their pharmacy businesses and also reduce sales of snacks in their grocery aisles. buff.ly/4jWnGmh
Mitchell Parton retweeted
Attempts to bring robots into retail environments have had mixed results. But with its fleet of robot models, including a popular coffee barista named Adam, Richtech Robotics is hoping to succeed where others have failed. buff.ly/40Ra2Ie
Mitchell Parton retweeted
Scoop: Macy's has abruptly ended its tuition-free college program for employees less than three years after it launched it
Mitchell Parton retweeted
Big news on the Walmart Marketplace front. It's now listing all of Rebag's inventory, adding tens of thousands of luxury products. A big way to increase its luxury presence (and, of course, one-up Amazon). Great story from @mitchellparton modernretail.co/technology/w…
Mitchell Parton retweeted
Walmart’s global advertising business saw year-over-year growth of 28% — the most this fiscal year. Advertising has grown to become almost a third of Walmart’s overall operating income of $6.7 billion, per its CFO. buff.ly/4fAohHE
Mitchell Parton retweeted
Satirical news site The Onion has won the auction to acquire conspiracy theorist Alex Jones' Infowars
cnn.it/48LZj5r
Mitchell Parton retweeted
With more essential items locked behind security glass, retailers are trying out new technology that aims to make the shopping experience easier while still cracking down on retail theft. buff.ly/3Z2CMy0
Mitchell Parton retweeted
It's unclear when exactly the U.S. presidential election will be decided, and some brands and agencies have decided to cut down on advertising on and for a few days after Election Day. buff.ly/4elbJlL
Mitchell Parton retweeted
“I think the brands have recognized that the outlets are a great alternative to [e-commerce] that fits in well with their full-price strategy," Per @mitchellparton for @modernretail #brandedenvironments #endtoendservices #digitalsolutions
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