Show them a screen recording of your website in the CTA so they'll know where they will land after clicking on the ad.
Makes them more likely to check your website out.
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If you're running any sort of offer on your store make sure to include it in the CTA.
This gives them a better "excuse" to click.
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Different video end-screen CTA Inspiration you can use in your next ad:
Use a softer CTA like "See which scent is right for you" instead of "Shop Now"
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Video ad breakdown #6
Hook instantly shows the before/after which is super important for the beauty niche.
"Throw out your old crusty razor" it makes the viewer feel understood, which builds their trust with the ad.
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Turn each ingredient into a benefit.
Educate them on how their problem can be solved with one of the features/ingredients of your product.
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Ad Creative Inspiration #5
Ingredient feature point out.
Those who have heard the benefits of those ingredients will be very interested in your product.
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Video Ad Creative Breakdown #5
This ad is targeting product aware people.
Those are the people that already know what this pill does but they don't know/believe it can actually help them.
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Ads that are genuinely interesting while also selling is how you get them to buy.
You just need to come up with an unique mechanism/angle for your product.
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Post-it note static ads are a cheat code (or even if you use them as a hook for a video ad).
If you haven't tried this yet, you're missing out.
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