Zan Strusnik retweeted
I only use free tools to find $50K+/day dropshipping winning products.
Opportunity:
If you own an app/service that's extremely efficient at finding new DS products that sell super well...
I can make you a fat load of money. How?
By referring you to 32K dropshippers who trust me.
However, I get multiple proposals like this every day, so please don't send me apps/services that...
- have a tiny database of products
- don't update as fast as the Facebook ad library
- relies on inaccurate sales data (store spy tools)
DM me if you got the real juice & I'll make you bank.
Zan Strusnik retweeted
I’d say media buying is the least important part when you’re scaling an ecom store
Zan Strusnik retweeted
UGC is just like any other ad out there that isn’t “UGC”.
You’ve got to have a good UGC ad for it to work.
Zan Strusnik retweeted
Saw this ad in the underground.
Great headline. Instead of leading with “fresh delivery in 20 minutes”, they’ve led with the problem instead.
Makes the ad more relatable.
Zan Strusnik retweeted
I boosted our organic CTRs by up to 45.5% using ChatGPT’s code interpreter of our high ranking, but lowest clicked organic pages ranking in Google.
I put together a 8-step process showing you:
- how to set up the system,
- how to implement the updated title tags for higher CTR,
- how to track and measure results.
Comment “CTR” and I’ll dm you the Google doc link (must be following)
Zan Strusnik retweeted
Good ads are STACKED with evidence.
More simply, evidence can be facts, demos, myths, studies, testimonials, quotes.
ANYTHING... As long as you, the advertiser, didn’t create it yourself.
Here is a top performing example 👇
Zan Strusnik retweeted
...And this is why you need a Performance Creative Strategist on your team.
🛑Your ad strategy shouldn't be a guessing game.
✅You should know exactly which metrics matter for each launch and have a strategy built for each idea.
A Performance Creative Strategist does exactly this.
Zan Strusnik retweeted
You are smarter than you think you are -- you just need to trust yourself.
Writing becomes boring when you can tell the writer is just following formulas.
They don't have enough trust in themselves to simply flow.
I start off nearly every email or sales page with a half-baked "big idea."
In most cases, I don't really know how I'm gonna connect the dots to the CTA, but I know that if I just start typing, it'll come to me.
You are most creative when you are already in motion.
Start with one idea and allow your brain to surprise you.
Zan Strusnik retweeted
I think what they're going for is the counter-positioning. You think whoever wrote this is dumb, a $20 shirt is never going to be that good, etc.
Snowbird did it much better. And, it works when done well.
Surprised they didn't put quotes around this or something.
Zan Strusnik retweeted
Whenever I'm reading long copy, the 1st couple lines give me a BIG tell about the writer:
"CW Noob or CW Veteran"
What's the tell?
It all comes down to something I call...
"Idea Settling"
And it's something I've never seen anyone else talk about before...
(cont...)
Zan Strusnik retweeted
There are six-figure creatives right in front of your face, they're just disguised as organic posts.
That's why paying attention to what posts go viral, what's their hook, what style, etc. is so important.
You can easily recreate them and direct traffic to your brand.
Zan Strusnik retweeted
This ad is way ahead of the game.
The podcast format makes it feel authentic.
The pacing & editing makes it engaging until the end.
The way they use social proof gives you FOMO.
Next level stuff.
Zan Strusnik retweeted
Most advertising agencies will be wiped out by AI because most of these advertising agencies are just glorified media buying agencies.
No creative strategy whatsoever.
And creative is king, especially when it comes to YouTube Ads.
Sure they might give you a couple cookie-cutter templates and Ad examples to model so that you have an idea of what they need for you to be successful
But ultimately, YOU (the client) are left to write, film and hire an editor to produce ALL the creative by yourself.
And hey, if you're a full-time YouTuber, that might be right up your alley...
But if you're running a business, managing a team, launching a new offer, VSL, Webinar, or working on hiring a COO...
Your advertising agency should be helping you with the entire creative process from start to finish.
Most importantly, you need to be testing 10x as many creatives as you are right now IF you ever wanna have a shot at becoming the "go-to" expert in your niche...
(Especially if you sell a coaching program teaching coaches how to get more coaching clients)
Point being...
Creative is king.
It always has been, and always will be.
Facebook Ads removed interest based targeting.
YouTube Ads removed content based targeting.
And the glory days of going full CHAD and using BROAD targeting are back... and they're here to stay.
Which means your Ad has to cut through to the heart of your ideal client, turn-off anyone who isn't, and be engaging enough to keep that ideal client's attention long enough to get them to hear what it is you're actually offering...
Not an easy feat in 2023 thanks to Tik Tok, and Shorts now decreasing all of our attention spans...
But again, that's why most advertising agencies won't last.
The best one's know this, and are already using all the most advanced technology to help their clients produce new hooks, angles, and ads that require little to NO effort on their end to film.
So if you're working with an advertising agency who's putting all the responsibility on YOU to do all the creative work...
You're not only missing out on thousands of dollars every day, week, and month because your ads are not being refreshed and split-tested against fast enough...
But you're also going to be absolutely obliterated by competitor's who work with agency's that offer Creative help on top of just the media buying management.
Choose wisely 🥂
Zan Strusnik retweeted
We created #26 winning ad frameworks in 2022. Each having over $500k in spend.
What did they all share? Desires.
Your ads can’t create desires. You must harness them.
I made a 5 page guide that highlights these desires.
RT and comment “5” & I’ll DM it to you (Must follow me)
Zan Strusnik retweeted
[Internal SOP for TikTok LPs]
We created a step-by-step cheat sheet on how we consistently launch profitable TikTok Landing pages
RT & comment "tiktok", I'll DM if for free.
(must follow me so I can DM you)
