Joe Springsteen

It’s time for a re-introduction. I’m Joe Springsteen. I run Mallard — an exterior and window cleaning company in Florida — and I’m obsessed with building a durable, high-performance B2B service business in a market that doesn’t forgive sloppiness. We clean apartments, commercial properties, major resorts and portfolios at scale. But what I really build is teams. After acquiring a 30+ year old company in a hot market, one thing became obvious: Service businesses don’t fail because of pressure washers. They fail because of leadership, systems, and financial discipline. I’ve failed on all of those, trust me. So that’s what I work on. Rap Sheet: Owner/Operator, Mallard • Acquired & scaling a legacy exterior cleaning company • B2B focus (asset managers & commercial portfolios) • Occasional speaker on buying and growing service businesses • Builder of teams that execute in the Florida heat Currently: – Scaling commercial services w 22% rev and 24% EBITDA YoY growth – Reworking systems (CRM, dispatch, payments, field ops) – Negotiating smart partnerships – Building a fleet that makes sense – Obsessed with margins, retention, brand and intentional travel 12 wks / yr Happily married with 4 kids and 2 dogs between us. Business builder. Operator first, talker second. On my feed: Service business economics, ETA strategies, blue collar leadership, B2B marketing, the occasional contrarian take, successes but more failures. No generic shit. Dog and travel photos.

Get some exercise today! Happy Friday

I am your ICP on X you savvy fuckers. Every key pivot I’ve taken to scale my company has been because I followed you, knew you and reached out to you. No sales pitch, no bullshit cold email, no LI bot message. You paid it forward with real value. You were genuine. I knew you before I called you. I didn’t hesitate to pay what you asked because I knew you were another fulcrum to lever my vision with. You know who you are and you fucking own it. I love you. ❤️

Well he found a 4 seater and just called me back.

I really need 1 or 2 of these. Actually. My local dealer’s sales guy literally has a pad of paper w guys’ names and what they need. I got him to write my name and number on the corner of his desk calendar to make sure he calls me first. Like this dudes been doing it the same for 20 yrs lol.

Get some exercise.

If your team members call out sick on 11/19/26, you will know why.

The people "winning" in their thirties and forties are not necessarily the people "winning" in their fifties and beyond. I saw amongst my friends and peers in their late thirties to forties that were "winning" by leaning into their version of "success" which usually involved excess -- drinking, eating, indulging in luxuries, fucking around, the whole nine yards. Probably why Friends and Neighbors was so popular. Choose your version of success wisely. Hopefully it involves love of your family and neighbors, faith, faithfulness, health, sustainability and a giving mentality. That's "winning" for me in my sixties.

This could be a flex 💪🏼 post but to me it’s really a reminder. If you go B2B you’d better have your cash flow forecast nailed and be prepared to wait 30/60 or more days for these. Why? Because you will still need the 💵 to weekly cut payroll and all the other expense checks. This one came early so, yeah, it’s a 💪🏼 for my GM and her tight managing of AP and AR Trust the Duck. 🦆

It was nice walking into my local Starbucks and chatting with a group of veterans there. Great that they all got free coffee today. Thanks for your service. 🇺🇸

I’m in for the next adventure that son Coop concocts:

A year ago since this trip and it's like yesterday. Time moves so fast when the kids are grown. Grab every second you can with them, plan for the next one, embrace it. If you don't have kids, start making them. It's not too late. I was 36 at kid 1, 38 at kid 2, 42 at kid 3. If you have little kids, embrace the suck, enjoy the magic moments, and know that they will do as you do, not as you say. And then one day, you will let them go. Ideally, they will miss you and want to be with you ...

Absolutely love AI content for this.

Which one?

Get some exercise today. Busy season most days recently begin and end at zero dark thirty. Big push, less than 60 days to close out 2026. LFG!! 🔥

Get some exercise today!

Florida Man.

Happy Friday from the Free State.

Tell @routemize @Tannermullen that I DMd him!