Sharing insights that help illuminate the pathway to prosperity and happiness.
Joined April 2022
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Prosper Pathway retweeted
Your Black Friday offer doesn't need a deeper discount.
Gift with purchase. Bundles. Early access.
Make the value obvious. Give each email one clear action. Protect the margin.
@jimmykim @ecomchasedimond
Prosper Pathway retweeted
Alex Hormozi's cold outreach playbook that went from zero sales to $480K a month:
> rewrote his template below a 3rd-grade reading level (50% more responses)
> swapped the sales-call offer for free services (take rates 3x'd)
> built lists by hand from groups his buyers were already in
> had one VA send 2,000 emails a day (4 new customers daily)
> waited 3-6 months, then hit the same list again
> figured scaling it would take 12 weeks (it took almost a year)
full breakdown below...
Prosper Pathway retweeted
we used claude to rank EVERY cold email framework we run across our last 1.5M sends.
here's what gets prospects to reply:
(our real internal data)
Prosper Pathway retweeted
a developer tools team got 0 replies from 3 execs at a Tier A healthcare company on their accounts list, and they still booked a call. here’s why:
their words:
"none of the touches got a reply on their own, but the account got hit from three directions in six weeks."
their problem before? they were JUST doing google PPC, and the rest of their GTM ran as separate pieces.
that's when they brought us in.
the main change was figuring out their audience first, then hitting that audience with targeted ads on linkedin and outbound.
how it played out:
> september: their outbound cold-emailed three of the execs there, and nobody replied
> oct 15: the linkedin ad audience got built off that same account list
> oct 21: the ads went live
> 2 days later: someone at the company searched them by name on google, clicked the brand ad, read the healthcare page and booked the call
the person who booked wasn't on any of their lists.
he's an individual contributor, so the likely read is that one of the people they'd reached sent him to go evaluate.
so the emails got no reply, the ads got no reply, and the meeting still showed up as a branded search.
here's how my client put it:
"pretty cool to see what used to be separate GTM pieces working together to an ICP booking a demo on their own."
that's exactly what the goal should be with your paid media.
TL;DR:
meetings don’t always come from one channel.
sometimes, you’re working the same list from three different directions.
PS
i’m doing ad account audits for B2B companies spending on LinkedIn, Meta, and/or Google.
send me a DM if you want to get yours roasted, free of charge.
Prosper Pathway retweeted
A $10 million construction company told a rep on the call:
"Just send it through, I'll pay now."
Every ROI question the rep asked got waved off with "no, no, it's good, let's go."
So the rep took them at their word and never collected the deposit on the call.
That was a big mistake.
They still haven't paid. Not after the calls, the texts or the emails.
Another prospect told the same rep the exact same thing, and hasn't paid either.
Both of those yeses came too fast.
When a buyer says yes that fast, hit the brakes and make them argue the other side:
"Can you think of any reason that this wouldn't work?"
Then:
"What would your team's concerns be?"
When it sounds too good to be true, it usually is.
Prosper Pathway retweeted
I've helped 100s of brands get to 30-50% attributed email revenue within 60 days.
Steal our EXACT email design SOP:
For context:
Most Black Friday emails I see break a bunch of rules that end up completely derailing their email campaigns..
So, for this BFCM, I’ve put the design guide my team works from into ONE single doc.
(the same one responsible for $100M+ in email revenue)
This is everything inside the doc:
• The 3 email styles (graphic, plain text, branded text) and which subscribers prefer each one
• Our 80/20 split between graphic and plain text
• EVERY tool in the design stack, from Figma and TinyPNG to Litmus, Email on Acid and MailCharts
• A 16-step plan to make 30+ emails a month, ending with how to hire it out
• Why emails break in Outlook on Windows, and the table-block fix
• How to set up a catch-all inbox that collects every email your competitors send
Want it?
1) Comment "DESIGN"
2) Follow me so I can dm you
Details below:
PS - the last section is a bonus with 100 email designs pulled from brands at 7, 8 and 9 figures (both graphic and plain text).
Steal these layouts before your Black Friday emails go out.
Prosper Pathway retweeted
I've been running ads since high school
One of the best habits I've built is fixing ONE bottleneck a week.
Here's how it goes:
1. We pull the stats from the full funnel, marketing AND sales. Every decision comes off the numbers, zero gut feeling whatsoever
2. My partner and I sit down and review them
3. We find the one bottleneck that's keeping the account from scaling
4. We ruthlessly fix that one thing
ONLY THAT ONE THING.
If you fix multiple things at once you’ll have no idea what worked and what didn't
And if ROAS is positive and everything's working.. there's no bottleneck to fix
You just scale your ads and press the budget upwards
Prosper Pathway retweeted
20+ person agency GitHub repo:
📁 Company OS
┃
┣ CLAUDE(.)md
┣ INDEX(.)md
┣ .mcp.json
┃
┣ 📁 .claude/
┃ ┣ settings.json
┃ ┣ skills/ (30+)
┃ ┣ agents/
┃ ┣ commands/
┃ ┣ hooks/
┃ ┗ rules/
┃
┣ 📁 company-wiki/
┃ ┣ company/
┃ ┣ marketing/
┃ ┣ automations/
┃ ┗ services/
┃
┣ 📁 raw-context/
┃ ┣ transcripts/
┃ ┗ documents/
┃
┣ 📁 clients/
┗ 📁 archive/
Prosper Pathway retweeted
You shouldn't have to tag four accounts to find a human who can make a decision.
This is the reality for most people using a payment processor.
> Random AI flags you
> Model then sets a reserve
> Nobody reviews it or reaches out to you
> You get stuck in a support loop
You should immediately move new volume to a processor that underwrites you and the reserve stops growing.
@ShopifySupport @Shopify @tobi @harleyf
🚨 THE SHOPIFY PAYMENTS SCAM 🚨
Shopify is sitting on $114K of OUR money. Not a loan. Not an advance. Sales we already made.
It eats our whole margin. We can't operate. We had to kill our ads.
Here's how they do it 🧵👇
Prosper Pathway retweeted
Banger format! 200 song ads in one swipe file. Enjoy mfers:
app.gethookd.ai/share/board/…
ai song ads got popular recently...
but everyone just copies without actually understanding why they work
this ad spent $25k in 2 weeks for our client
why?
we didn't just copy and paste a competitor song ad into claude and ask it to "rewrite this script for X client"
We followed a winning pattern after studying 100's of song ads
This ad followed this formula:
- open with markets desired experience
- create open loop by juxtaposing desired outcome with strong emotional painpoint from past time ( three weeks ago line )
- Follow main characters journey from painpoint beginning to reaching desired experience
- Intro authority
- transition to product with authority recommendation
- follow the main characters journey using product
- weave in unique mechanism, objection handling
- cta
If your going to rip ads, do it the right way
rip winning skeletons, not the exact script
Prosper Pathway retweeted
Love seeing GetHookd break into Japan 📷 Thanks @tanabe_fragm for the walkthrough
Also FYI: @asknosa says he joined the Telegram group head of growth made for him but nobody has posted there. I'll pick it up on X.
海外のMeta広告のクリエイティブ調査には、最近「gethookd.ai（@gethookdai）」をよく使っています😊
Meta広告ライブラリでも調査はできますが、gethookd.aiを使うとリサーチをかなり効率化できます。
特に便利だと感じているのが、以下の機能です。
✅ ジャンル別に広告出稿数の多い企業を調べられる
✅ 気になった動画広告を保存できる
✅ 動画広告のスクリプト（台本）を管理画面上で確認できる
海外ではどんな広告が大量に出稿されているのか、どんな訴求や構成が使われているのかを調べる際に役立ちます。
まだすべての機能を使いこなせているわけではありませんが、Meta広告のクリエイティブ制作にかなり活用できそうだと感じています。
特に、欧米市場に向けてMeta広告を配信したい方にとっては、有用なリサーチツールになるのではないでしょうか。
今後、実際に使いながら、便利な機能や効果的な活用方法を見つけたら、随時紹介していきたいと思います😊
Prosper Pathway retweeted
Before you blame the ad, check what happens after the click.
When customer acquisition costs rise, it’s tempting to ask for new creative.
But a sold-out product, an expired offer, or a checkout issue could be part of the problem.
Here’s a review you can run before changing the campaign:
1. Follow the click.
Open your ad on your phone.
Is the product in stock? Does the offer match what the ad promises? Can you finish checkout?
Write down anything that needs attention. Better yet, ask Moby to investigate this for you.
And Moby will also document its discoveries for you - so you can still ask what changed, and why.
2. Ask Moby what changed.
@triplewhale's AI operator, Moby, can help with the data side of that review.
Add your target acquisition cost and any recent changes to promotions or stock, then ask:
“Compare the last 7 completed days with the previous 7. Show ad spend, new-customer orders, acquisition cost, and site conversion where available. Keep metric definitions and attribution settings consistent. Flag the biggest changes, show the evidence, and recommend what to check next. Say what you can’t verify.”
3. Review the evidence, then make it recurring.
Check how many orders sit behind the change. Make sure the comparison makes sense. Add any context that would be helpful for Moby to know.
For supported actions (these actions are based on the recommendations you asked it for), choose “Ask every time” so you can review proposed changes before they run.
Once you’re happy with the review, use Moby Automations to run it each week.
That’s a useful habit to build before Black Friday: check the buying experience, compare the numbers, and decide what actually needs to change.
Before the Black Friday rush, know what needs your attention. Start with Triple Whale’s BFCM Command Center: triplewhale.com/bfcm-command…
#TripleWhalePartner
🤝 Paid partnership
Prosper Pathway retweeted
72% of brands are profitable. A year ago, 63%. Same brands.
We pulled profitability data from 2,500+ brands on @FinaloopTeam, Jan–Oct 2026 vs Jan–Oct 2025 to see how they’re heading into BFCM.
Here’s what stood out 👇
Prosper Pathway retweeted
Our Magento integration is officially LIVE! 🚀
Acquiring customers isn't getting any cheaper.
Your popup should be working just as hard as the rest of your marketing.
Here's what that looks like for Magento brands:
→ Deliver 1:1 personalized popup experiences for every shopper with Prism AI
→ Capture more email and SMS subscribers with AI trained on nearly 1 billion popup views a month
→ Continuously test designs, messaging, and offers to improve sitewide performance
→ Go beyond signup rates to see exactly how their popups impact revenue
Running a Magento store? Feel free to chat w/ us at Alia.
Prosper Pathway retweeted
Pick a free gift that becomes part of their routine.
@abdushodmonov explains why Primal Queen skipped the digital freebies and picked a free gift that actually earns a spot in the customer's kitchen.
Join us for half-day focused workshops on Acquisition, Retention, and AI & Ops at the Commerce Roundtable Roadshow in LA, Austin, and NYC.
Use code EARLYBIRD for 50% off tickets: commerceroundtable.com
Prosper Pathway retweeted
"AI won't replace you, a person using AI will."
^ I don't really buy it
But people say this a lot to cope
If most of your day is the same task on repeat (daily ad reports, recycled creative briefs, order checks), using AI to do it faster won't save you. It just proves the task can be handed over.
AI writes a lot of our first drafts now. They come back fast and confident, even when they're wrong.
Someone still has to see what's missing and fix it.
- The taste to know what's good.
- The judgment to make the call.
- The guts to own it when it flops.
That's the job now. Get really good at it