Ayyaz (@_working_draft) header
Ayyaz (@_working_draft) profile picture

I talk about Digital Marketing with a focus on META ads. Recently got into content creation so sharing some of those thoughts as well.

Joined December 2021
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You have to be kind to yourself.
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My most important rule for life: Don’t complain about anything. If it’s within your control, go do something about it. If it’s not, complaining is just a waste of energy. When you complain, you’re giving too much power to the thing. Take back that power.
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The single quote that helped me to stop sleeping in.
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You want something with feeling & warmth, but you have something cold & stale An evocative space really boils down to 3 things: Color + Texture + Light 👇
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One of the best pieces of advice from Seneca was actually pretty simple. “Each day,” he told Lucilius, you should, “acquire something that will fortify you against poverty, against death, indeed against other misfortunes, as well.” One gain per day. That’s it.
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My grandfather retired when he was 87. He died at 92. He’d always tell me his biggest regret was that he stopped working too soon. “Never stop working. God gave you two hands and a brain. Use them.” A little ‘work is good’ narrative from the generation that built America.
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When you make history, you do it alone.
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LinkedIn is a GOLDMINE But most people treat every prospect the same. So I put together a quick guide to on how to message your prospects based on their activity on LinkedIn in under 5 minutes. Want me to DM it to you for free? Follow me Like & Reply "Send" RT this tweet
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On the 27th straight day of filming “Forrest Gump,” Tom Hanks was tired & worried. During a scene on the famous park bench, Hanks stopped & said to director Bob Zemeckis, “Hey, Bob…is anybody going to care about this movie? I don’t think anybody’s going to care.” Bob replied, “It’s a minefield, Tom. You never know what’s good…It’s a minefield! It’s a goddam minefield! We may be sowing the seeds of our own destruction.” Tom Hanks told this story after he was asked, “When I ask for a memory from your career, what’s the first thing that comes to mind?” He said that what Zemeckis said was true of every movie he’s worked on: “There’s never any guarantee...You do not know if it is going to work out.” Takeaway 1: Hanks is the 5th-most highest-grossing actor of all time. And yet, the stickiest memory of his career is the feeling of uncertainty. Rarer than talent or work ethic, the poet John Keats wrote, is the ability to step into and push through doubts and uncertainties. In 1817, Keats wrote a letter to his brothers to share this exciting realization. “At once it struck me,” Keats wrote, “what quality went to form a Man of Achievement … Negative Capability.” Keats explains that “Negative Capability” is “when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.” Takeaway 2: Those who possess Negative Capability, who can sit with uncertainty, who can spend months or years in the minefield that is working on something while knowing that there is a real possibility no one will care about it—they often possess another quality. They do what they do, not as a means to some end (money, fame, awards, etc.), but for the sake of doing it. When asked about one of his movies that commercially failed, Hanks said, "I loved making that movie. I loved writing it, I loved being with it. I love all the people in it." As Ryan Holiday once told me, "The work has to be the win." You control the effort, he says, not the results. "So ultimately, you have to love doing it. You have to get to a place where doing the work is the win and everything else is extra.” - - - “Life is like a box of chocolates: you never know what you're going to get.” — Forrest Gump Follow @bpoppenheimer for more content like this!
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Ayyaz retweeted
Seek validation through creation, not through appreciation.
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We just hit 100k on LinkedIn! 🎉 To celebrate with my Twitter fam too, I'll be gifting my 1:1 Coaching Program (4 sessions) to 1 person. Winner announced on June 18th. Want in? 😎 RT this tweet here Reply "100k" + something Follow me so I can DM you :)
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In the last 2 years, I built a YouTube channel to 340k subs, millions of monthly views, and $100,000s in ad revenue. I'm giving away my 2-hour YouTube masterclass showing how I built the channel. -> Expires Thurs Midnight Follow me (so I can DM) Like & Reply "Send" RT
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At one point, Matthew McConaughey had his acting career, his family, a foundation, a film production company, and a record company. In 2008, he shut down the production company and the record label. "I was making B’s in 5 things," he said. "I want to make A's in three things." By shutting down the production company and the music label, McConaughey said, "I did start making much better grades, so to speak, in those 3 things." “Alright, alright, alright.” Takeaway 1: “If you seek tranquillity,” the philosopher King Marcus Aurelius wrote, “do less.” And then he points out that doing less "brings a double satisfaction." You get the satisfaction of having fewer things on your to-do list. And you get the satisfaction of doing those fewer things at a higher level. You get "to do less, better." Takeaway 2: Shutting down the production company and the music label, McConaughey said, was hard to do. He liked having a production company and a music label. It reminds me of the legendary Apple designer Jony Ive's definition of focus: “What focus means is saying no to something that you—with every bone in your body—think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you’re focusing on something else.” Focus requires sacrifice. Making A's, so to speak, requires saying no to things you like and want to do because you’re saying yes to things you love and have to do. - - - "You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another—intensity defeats extensity every time...As Schopenhauer wrote, 'Intellect is a magnitude of intensity, not a magnitude of extensity.'" — Robert Greene Follow @bpoppenheimer for more content like this!
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I used to SUCK at storytelling… But then I found this clip (learn South Park’s stupid simple storytelling secret):
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"Consistency, Liking, Authority, Scarcity, Social Proof, and Reciprocity (CLASSR). Learn persuasion in one lesson." @naval
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"Impatience with actions, patience with results." @naval
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Super complicated content creation : 1) Scroll through your newsfeed. 2) Note the stupid things you see. 3) Say why they’re stupid as though replying to the creator who made them.
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Disappear for 6 months, And, focus on these 9 videos. I promise they will change your life:
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Iterate.
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Anxiety. I realized a great deal of my anxiety came from demanding that life be: 1. Meaningful 2. Joyful Once I realized I was making demands of a universe that doesn’t care, I felt a lot of my anxiety melt away. Restated: 1. “Why does life need to be meaningful?” 2. “Why MUST it be joyful?” Answer: It doesn’t. It’s only a preference. But becoming aware of my demands made me more okay with the times they went unmet, just like a sunny and rainy day. I prefer sun, but I do not demand it. Said differently. I decided it was “okay” for me to accept my present rather than comparing it to a arbitrary ideal that I constantly fell short of. When I started doing this more regularly, my world got a lot quieter. Use if useful.
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