18 months ago @lemonsqueezy joined Stripe to create the future of Merchant of Record. We moved fast and went heads down. That also meant, we got quiet because we were heads down building the next chapter. I shared a candid update today on what next. 👇

We shipped updates to Managed Payments, Stripe's merchant of record solution: 📱 Redirect customers from your iOS app to a mobile checkout page ☝️ One-time payment support, in addition to subscriptions All with one line of code (managed_payments=true)

Stripe Managed Payments beta invites start rolling out tomorrow. It’s a new era for merchant of record. Built from scratch inside Stripe. Worth the wait and we’re just getting started.

You don’t need a bigger team, you need to move faster. We built @lemonsqueezy with a tiny team. From 2021 to 2024, our team started with 4 people and grew to only 13 by the time we were acquired by @stripe. When I would tell people how big our team was, they almost didn't believe me. This was all by design to move fast. For 3 years, all we talked about as a team was "ship, ship, ship". We even gave it a name, "Lemon Drops". As I look back, I realize all it takes is one thing. In the words of Charlie Munger: "Take a simple idea and take it seriously." 2021 - launch It took us 6 months to design and build the first version of @lemonsqueezy, and we publicly launched in July 2021. We did the normal stuff. Launched on Product Hunt, grew an email list (today we have 175k), and started talking to customers asap. We leaned into Lemon Drops. 🍋 Support for digital downloads 🍋 License key management 🍋 Support for 95 currencies 🍋 Support for payout methods all around the globe 🍋 Released our initial API 🍋 WordPress plugin 🍋 Custom domains 🍋 Lead magnets 🍋 Free trials 🍋 Abandoned cart emails 🍋 Public roadmap 🍋 And we were the product of the year finalist 😻 Our only goal was to find product-market fit 2022 - positioning Our focus shifted to marketing and positioning to keep up with our product-led growth strategy. We focused on developers and over-indexed on beautiful design. We build more consistency around Lemon Drops. We reach our first $1M ARR milestone. Releases: 🍋 New pricing + website changed our marketing positioning completely 🍋 We announced our new email built-in marketing feature 🍋 New pricing release moving us away from saas to per transaction 🍋 SaaS, Saas, Saas we leaned into API expansion and all new features focused on SaaS businesses 🍋 We released migration tools, Zapier integration, and loads of updates 🍋 We ended the year with a bang of our highly anticipated affiliates feature 2023 - product market fit We are now cooking, shipping, and growing between 40%-100% MoM. We end the year at over 1,200% growth. Lemon Drops are now a part of our DNA. Releases: 🍋 @laravelphp + @lemonsqueezy package releases 🍋 We unveil our new Usage Based Billing feature, resulting in insane growth from the beginning of the AI movement 🍋 New lemonsqueezy.js SDK (almost 1 million downloads) 🍋 Introduction of the self-service Customer Portal 😎 Turn down Series A term sheet ($50M+ valuation) 🍋 Release of design customizer for checkouts, emails, customer portal and more 🍋 New @nextjs demo app 🍋 Analytics integrations with Google, Meta and event tracking 2024 - acquisition At this point, the small but mighty team is making some serious lemonade. We have found our stride and reached a point where it's time to seriously consider a Series B or find the right partner. The obvious choice is Stripe. Releases: 🍋 Kick off with a bang with our release of Wedges, a free @figma design system and open-source collection of UI components for @react 🍋 More usage-based billing updates with one-time fee support 🍋 More usage-based billing updates with one-time fee support 🍋 Tax-Inclusive Pricing allowing merchants to include taxes in product prices 🍋 PayPal subscriptions support 🍋 Fresh docs with AI assisted help 🍋 More product fulfillment options with "Product Links" 🍋 July 2024, Stripe acquires Lemon Squeezy 2025 - MoR coming While it's fun to look back, there's still so much work to do. As I continue to settle into Stripe, expect the same old thing from me. We will continue to ship. I can't say much yet other than something big is coming, and it's worth the wait. --- Moral of the story is startups need momentum, not a bigger team. To all the founders out there, get focused and start shipping. Ignore the noise.

After 20+ demo's of the new Stripe MoR solution — I'm learning more about what users want Picture this: ✅ No setup required ✅ Works w/ every Stripe product ✅ Add product, create checkout — voilà ✅ The best part? It's natively built inside of Stripe Something BIG is coming